Fear, Begone – Redux

Preoccupations – In Hard Times, Fear Can Impair Decision-Making –

Here's an article from the NYT by a guy named Gregory Berns, a neuroeconomist. (Did you know there was such a thing? I didn't.)  Dr. Berns provides a whole new set of reasons why it's important not to become a victim of fear in these times.

As you know, I've been beating this antidote-to-fear drum for months.  I love getting additional reinforcement for my point of view from someone who knows a whole lot of things I don't know!

One part of the article I especially like:

The most concrete thing that neuroscience tells us is that when the fear system of the brain is active, exploratory activity and risk-taking are turned off. The first order of business, then, is to neutralize that system.

This means not being a fearmonger. It means avoiding people who are overly pessimistic about the economy. It means tuning out media that fan emotional flames. Unless you are a day-trader, it means closing the Web page with the market ticker. It does mean being prepared, but not being a hypervigilant, everyone-in-the-bunker type.

I strongly encourage you to read the whole article, though…it's really excellent.

Posted in Thinking

About Erika Andersen

Over the past 30 years, Erika has developed a reputation for creating approaches to learning and business-building that are custom tailored to her clients’ challenges, goals, and culture.

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