Warning: Publicity Ahead
So, my apologies: the next few weeks are probably going to be focused largely on Being Strategic, since the publication date is fast approaching (it's the 26th), and things are starting to happen.
Got the first review of the book the other day, in BizEd, "the magazine for business education." It's the only magazine in the US that focuses exclusively on management education. So, what a great place to get a first, positive review. Here's how it starts out:
"Everybody always talks about strategy, but nobody ever does anything about it. Or, more precisely, people believe they need a strategy – to improve their business or personal lives – but they're not sure how to choose or implement one. In Being Strategic, Erika Andersen clearly sets forth the steps that have to be taken before any strategy can be formulated."
Then, last Tuesday, I spoke at 800CEOREAD's LeaveSmarter series in Milwuakee; here's a clip. It was especially fun, partly because I love doing things with the 8CR folks and partly because we were able to convince St Martins to have books available, even though it was before the official pub date. I loved being able to give people the book as a back-up to the presentation.
More to come…