ChangeThis Redux

ChangeThis – Being Strategic: The Antidote to Fear.

After I wrote my first book, I had the honor of being asked to write a manifesto for 800CEOREAD's ChangeThis website.  If you're not familiar with ChangeThis, I encourage you to check it out. From the site's self-descriptive manifesto:

ChangeThis doesnʼt publish e-books or manuscripts or manuals. Instead, we facilitate the spread of thoughtful arguments…arguments we call manifestos.

A manifesto is a five-, ten- or twenty-page PDF file that makes a case. It outlines in careful, thoughtful language why you might want to think about an issue differently.

So when they asked me to write a new manifesto for Being Strategic, I knew just what I wanted to write about:  I 59.02.BeingStrategic_thumb wanted break through the common myth that strategy and strategic thinking are esoteric, complex, obscure, only narrowly applicable. I wanted to help people understand that being strategic is a powerful and positive life skill.

In fact, I believe that being truly strategic gives people a way to make decisions based on an accurate assessment of the current state and a reasonable aspiration for the future, rather than simply reacting out of fear.  Read the manifesto and see why…

Posted in Thinking

About Erika Andersen

Over the past 30 years, Erika has developed a reputation for creating approaches to learning and business-building that are custom tailored to her clients’ challenges, goals, and culture.

Visit Erika's Forbes.com Blog

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