A Good Thing for Free
Macmillan, the parent company of my publisher, St Martin's Press, has invited me to participate in a promotion to celebrate the release of my new book Being Strategic, as well as the release of Allen Adamson's BrandDigital in paperback. They’ve set up a three-book prize giveaway of Being Strategic, Brand Digital, and Allen's earlier BrandSimple.
Here’s how to win: Write a comment on this post naming a company – any size or industry – that you think is being strategic about their brand; approaching branding in ways that are both innovative and powerfully focused on the future.
Allen will be posting this on his blog, as well, and Macmillan will choose 3 winners from the entries we receive. We’ll announce the winners on our blogs, and each winner will receive his or her copies of the three books directly from Macmillan. (And now for the legalese: the contest is only open to US and Canadian residents, and the prizes cant be sent to a PO box.)
The contest starts right now and ends on November 2, so start your mental engines!
I look forward to reading your comments….