Sep
21

A Good Thing for Free

9781403984906 Macmillan, the parent company of my publisher, St Martin's Press, has invited me to participate in a promotion to celebrate the release of my new book Being Strategic, as well as the release of Allen Adamson's BrandDigital in paperback. They’ve set up a three-book prize giveaway of Being Strategic, Brand Digital, and Allen's earlier BrandSimple.
 
9780312553982 Here’s how to win: Write a comment on this post naming a company – any size or industry – that you think is being strategic about their brand; approaching branding in ways that are both innovative and powerfully focused on the future.

  Allen will be posting this on his blog, as well, and Macmillan will choose 3 winners from the entries we receive.  We’ll announce the winners on our blogs, and each winner will receive his or her 9780230617629copies of the three books  directly from Macmillan. (And now for the legalese: the contest is only open to US and Canadian residents, and the prizes cant be sent to a PO box.)

The contest starts right now and ends on November 2, so start your mental engines!

I look forward to reading your comments….

Posted in Books


About Erika Andersen

Over the past 30 years, Erika has developed a reputation for creating approaches to learning and business-building that are custom tailored to her clients’ challenges, goals, and culture.
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Visit Erika's Forbes.com Blog


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Be Bad First

Get Good at Things FAST to Stay Ready for the Future
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Leading So People Will Follow

Proven leadership framework that creates loyalty, commitment and results.
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Being Strategic

Plan for Success; Out-think Your Competitors; Stay Ahead of Change
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Growing Great Employees

Turning Ordinary People into Extraordinary Performers
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