About Erika Andersen

Over the past 30 years, Erika has developed a reputation for creating approaches to learning and business-building that are custom tailored to her clients’ challenges, goals, and culture.

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Archive for July, 2010


Your Ad Here

I'm trying something new(ish) today – I've only done this once before: uploaded a video to my blog.  Josette Marano at Detroit Public Television has created a 3-minute promo clip for the Being Strategic show, and I'd love to get your feedback on it. 

So, the main question is – does it make you curious and/or interested in watching the show?

Posted in News


How The Recession Has Changed Us

2010 Post-Recession Consumer Study | Ogilvy & Mather.

This morning I googled "recession 2010."  Most of the links on the first page were famine-and-locusts-style articles about how we ain't seen nothin' yet; that we're headed toward yet another recession, or perhaps the great depression of 2011.  And then there were a few hopeful (wishful?) articles talking about the recession in the past tense.

By far the most interesting article to me was this one on the Ogilvy & Mather website. It summarizes  research they've done that shows consumers have emerged from the economic difficulties of the past few years with a renewed focus: we are less convinced that money will bring us what we want, and less in pursuit of money as a specific goal.  We're more interested in doing work that will satisfy us, and spending time with those we love.

One very interesting finding: consumers have a new self reliance.  We believe that the economy can be repaired by individuals consciously creating sustainable lifestyles, rather than by massive efforts on part of government or financial institutions.  In the study, they call the new consumer consciousness "Eyes Wide Open, Wallets Half-shut."

This completely aligns with our observations of our clients: as compared to a few years ago, they are far more focused on envisioning a future that feels balanced and feasible to them – both organizationally and personally – and then taking the steps to move toward that future.

How about you?

Posted in News


If it’s Friday, this must be Omaha

I’m getting excited about the mini-book tour I’ll be doing in the first two weeks of August.  The stars are aligning: it’s the first two weeks of the fall pledge season on public television, when stations will begin carrying the Being Strategic TV show; the paperback version of Being Strategic is being released on August 3rd; and I’m going to be in New York, Pittsburgh, Chicago, Los Angeles and Omaha during those two weeks, fulfilling a combination of work and personal commitments: so – voila! Book tour.

Barbara, our smart, thoughtful, astonishingly well-connected publicist, and her group at CHC, are speaking to the local press in each of those cities, focusing on the two-fer of the book and the TV show (and in Omaha, the three-fer of book, show and home-town-girl…I grew up there).  The DPTV team, led by Jamie Westrick, is marketing the show to the cities, and letting them know about the added lift of the book launch and me being there in person.

If any of you, faithful readers, would like me to do anything on your blog around then, I’d be happy to do that, too (lots of plane time).  What the hell — let’s make it a virtual tour also!

And, if any of you have other ideas or publicity suggestions for any of those stops, please share them…

Posted in News


Collecting the Tribe

 We've been working with a smart and skillful guy named Tim Grahl lately.  His company – Out:think Group – helps authors build an online community. 

He's in the process of helping us move my blog to erikaandersen.com, and pull together all the various groups of people who are interested in/know about/are fans of/have worked with me and my colleagues at Proteus over the years.

Online_community_core Because at the moment we've got pockets and lists of people all over the web and all over the world: there's the Proteus email list of a couple of thousand names; the readers (that would be you!) of my blog; the hundreds of people who follow us on Twitter and/or facebook; the thousands of people who have read my books.

Tim's helping us figure out how to build a community with all those folks who would like to be a part of our tribe. I'm excited because there are conversations I'd love to have with you and others about what we're discovering and how things work — and about what you're finding out and doing, as well — and I think Tim and his crew will help us to have those conversations.

Among other things, Tim's going to share some ideas with me about how to create more dialogue here: I'm very excited about hearing what he has to say.  And if you have thoughts about how to make this blog more interesting or engaging for you, please share them – I would very much appreciate it.

Posted in News


Being Strategic About Systems

Strategic Planning – Strategic, Intentional and Deliberate | B2B 24-7's Product reviews.

Once again, my Google alert on "being strategic" has paid off. Here's a great article about approaching systems changes and implementation strategically The author, Chris Jacques, is especially clear about the need to do what we call "defining the challenge" at the start of any transition:

"If you are the leader responsible for a system change, then most likely you believe you have the answers. We are all guilty of it–we feel we know the answers. But often we don’t slow down long enough to identify the questions, or confirm they’re the right questions."

One of the things I love about the internet is that allows you to benefit from the insights and experience of people whom you would never otherwise meet. Chris' company, B2B 24-7, is based just outside of Auckland, New Zealand.

Posted in Thinking


Back in the Saddle

Just returned from a truly lovely 2-week  honeymoon in Wales.  I thought very little about anything work-related the whole time I was gone.

As a result, this week I've really been able to hit the ground running; once again I'm reminded how important it is to periodically rest one's brain and body.  It's true even if you really love your work, as I do.

Maybe it's the same principal as when you're picking out perfume (this may be new information for some of you <g>): you can only smell a certain number of fragrances before your nose begins to lose its ability to distinguish separate scents.  I certainly feel a renewed sharpness and clarity in my perceptions, coming back.

I also notice that I'm much more willing to confront situations directly that I might have avoided or felt overwhelmed by, three weeks ago.  I have more mental and emotional energy:  I don't feel as though I have to allocate it so carefully.

Is this just me, or does taking a real vacation have the same impact on everybody?

Posted in News