[A] clear, practical, and powerful approach for navigating through tough times. Bonnie Hammer, President, NBCU Cable Entertainment and Cable Studios


Phil Gerbyshak (And Others) Tell the Naked Truth

My friend Phil Gerbyshak has put together a great little e-book to do some useful myth-busting in the realm of social media. It’s a collaborative effort, called The Naked Truth of Social Media, and includes contributions from Brian Clark, Jason Falls, Erika Napoletano, and several others. It’s both fun and practical (a great combination). Here’s a little quote, from Phil himself, to whet your appetite:

My clients often tell me, “I’m afraid to use Twitter (or any other social network). Can you teach me the right way?”
My answer: “No, but I can make sure you don’t do it the wrong way.” Allow me to briefly explain.
If all you’re doing is broadcasting your specials, shouting that people need to click on your links and buy your crap, then you are doing social media wrong!

The Naked Truth feels like an informal, no-sacred-cows conversation among friends – they don’t always agree, but it’s great to hear everyone’s point of view. Curious? You can find it here.

About Erika Andersen

erika Over the past 30 years, Erika has developed a reputation for creating approaches to learning and business-building that are custom tailored to her clients’ challenges, goals, and culture.

Visit Erika's Forbes.com Blog

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