Archive for the ‘Books’ Category
It’s been a little over nine years since my first book, Growing Great Employees, was published in December of 2006. At the time, about 75% of book sales still happened in brick and mortar stores. I remember that most of my publisher’s efforts went into getting distribution into Barnes & Noble and Borders, with a bit of effort to make sure it was available on Amazon.
Fast forward to today, when Borders is no more, B&N has shrunk and re-trenched, and online book sales have surpassed in-store sales. Which brings us to Amazon, now the 800-pound gorilla of the publishing world. As online book sales have exploded over the past decade, and because Amazon now has almost two-thirds of that new market share, all of us authors and publishers are dancing to their tune.
One of the many things I love about my new publisher, Bibliomotion, is that they are fully accepting this new reality – and are learning quickly and continuously how to best operate in this new world. I love finding out from them about how to make things work with Amazon.
For instance, because Amazon’s goal is to get people things they want, as quickly, simply and inexpensively as possible (they believe that this total focus on the customer is key to their own success and growth) they’re continually trying to figure out the “things they want” part. That is, how can they let their customers know about things that they might like and want to buy.
Recently, they’ve discovered if a book has a lot of pre-orders and a number of early reviews, it’s more likely to be something a lot of people will want – so Amazon sits up and starts to do things for that book: highlighting and promoting it in various ways.
So we want to take advantage of this, with your help. We’ve created a special pre-order offer for you – one that will benefit you and us. Here’s how it works:
- Go to Amazon and pre-order Be Bad First
- Then come back here, to erikaandersen.com, and type in your email address and pre-order number under the “Be Bad First Pre-Order” heading on the home page.
That’s it. And as a thank you for doing that, we’ll send you two gifts: A one-month all-access membership to proteusleader.com, our online resource that’s chock full of dozens of great, snack-sized nuggets of real leadership and management learning; and an exclusive PDF of the first article I ever wrote about the Be Bad First model (you can see how it’s evolved).
Thank you very much – both for reading my blog, and for helping Be Bad First find its audience in this brave new world of publishing .
I got an email last week from Kathryn Cramer, who wrote a book that I like, Lead Positive: What Highly Effective Leaders See, Say and Do. She was writing to let me know about a new campaign she’s launching, focusing on what she terms the Leader’s Heroic Journey. Those of you who have read my book Leading So People Will Follow know how fascinated I am by storytelling, and by leader stories in particular, so it’s not surprising that I quickly went to check it out.
Kathryn has created something very cool; a modern and resonant series of six infographics that take you through the steps of the Hero’s Journey (as defined by Joseph Campbell). But she’s reframed for today’s leaders – those of us who are trying to lead through a time characterized by more and faster change than at any other time in history.
She’s offering one of the six steps in the journey each week on her website, or you can download the full ebook, also on her site. With this series, Kathryn has teed up some of the most critical inflection points we all face as leaders, and provided simple, practical insights and ideas for navigating those passages.
It’s a wild time to be a leader – we all need help. Kathryn’s campaign is food for the journey.
Just got back from an exciting, inspiring, exhausting, fun and thoroughly worthwhile event: the first annual Soundview/Nour Author Summit in Atlanta. For a number of year, I had attended a similar event put on by my friends and colleagues at 800CEOREAD, and when they laid down the torch after last year’s event, and weren’t talk-out-of-it-able, Rebecca Clement and David Nour decided to pick it up and carry it forward.
I learned useful stuff, met great people and laughed a lot. (I also ate an extremely tasty lobster dinner, which added to the overall impression of wonderfulness.)
More than anything, I understood even more deeply about the joy of mastery. I learned yet again that mastery doesn’t mean getting to the point where you’re the expert and you get to tell everybody else how to do stuff.
True mastery means wanting to keep learning, even when you’re good. That is, getting good enough at things to feel proud and happy of what you’ve learned and accomplished – and at the same time feeling hungry to keep going. I’ve become a good writer, a good teacher, a good(ish) marketer of my books and ideas, and I can build connections with lots different kinds of people — and I have so much more to learn in all these areas; so much I want to do better.
True mastery means being able to learn from almost anybody: those who are farther along the path than you, those who are journeying beside you, and those who are just starting out. Some of the things that most inspired me and made me think over the past two days were said by folks who are just writing their first book or just contemplating how to build a practice around their ideas.
True mastery means increasing – rather than diminishing – curiosity. I find myself more and more fascinated by the process of clarifying ideas and sharing them in a way that’s compelling and useful. I found myself listening to many different people, to hear how they do it, and whether that works for them.
True mastery means being willing to start over and over again. I discovered, for instance, how little I understand about using Twitter as a means of community-building, business-building and idea-sharing. I thought I was pretty good with – but no: just scratching the surface. Damn. OK – time to go back to “I don’t know that…how does that work?”
And there is joy in all these things. I have a suspicion that joy arises from freedom. When I let go of thinking I have to be an expert, a grown-up, a teacher, the one-who-knows, and simply share my insight and knowledge as a gift, and then learn more, take in more, from everything and everyone around me – that’s truly joyful.
“O Wonder, How many goodly creatures are there here! How beauteous mankind is! O brave new world that has such people in it!”
– William Shakespeare, The Tempest, Act. V, Sc. I
courtesy of Wikipedia
People have been using this quote for 400 years, mostly ironically (in line with Shakespeare’s original use): the utterance of a protagonist who misunderstands a new world, thinking it wonderful, when it is in fact dystopic (probably the best-known example being Aldous Huxley’s 1939 novel, Brave New World).
However, I’m proposing today that we can also use it in a completely positive way. Just last week I had great time doing a podcast with a wonderful guy named Tanveer Naseer. Tanveer and I started following each other last summer on Twitter. Then he responded to a query from our publicist Kaila (all via email) and indicated that he’d like to interview me for his podcast show, Leadership Biz Cafe. Tanveer and I did our interview on Skype, and now it’s available on his site.
OK, so think about this. Tanveer lives in Montreal, and I live primarily in New York City. We have (as far as I know) no intersections of school, family or friends. Without current digital technology, we never would have run into each other. And now (I’m sure) we’re permanently connected, and will support each other’s work and success in whatever ways we can.
And you – who may never have met either Tanveer or me, and perhaps never will – can benefit from our interaction as well, where ever you are. If you hear something that resonates for you in our conversation, you can use it for your own benefit, and pass it along to whomever you wish. A truly brave new world, indeed.
I know technology can do all kinds of bad stuff, and that Huxley-esque aspects exist in this “brave new world” of ours. But we can also use all of these new capabilities that exist to learn, to create connections, to innovate, to grow.
Let’s do that.
I originally wrote this post at the end of 2009, when I was just starting to work on writing Leading So People Will Follow. It’s still a good summary and explanation of the concepts in the book – I thought you might find it useful:
I’ve been thinking about leaders lately, and how good leaders are going to become increasingly important as everything in business gets flatter, faster, more disrupted. I’m noticing more than ever before how essential it is for organizations to have strong and flexible leaders in order to succeed. I watch as those organizations whose leaders are too inflexible, too cautious, too short-sighted or too fear-based continue to founder, while those whose leaders are far-sighted, passionate, courageous, wise, generous and trustworthy seem to be finding their way much more quickly and easily.
And it just so happens that we at Proteus have and use a leadership model based on those six qualities, so it’s reinforcing our sense that these truly are the essential characteristics of good and effective leaders. We evolved our model based on “leader stories” from all over the world, going on the premise that folk and fairy tales tend to carry the “DNA” of our cultural expectations about what good leadership looks and feels like. If you’re interested, here is a little more explanation about the six qualities as they show up in these leader stories:
In these stories, the young leader-to-be can see beyond his current situation to his ultimate goal (save his father, win the princess, kill the monster), and can express it clearly and in a compelling and inclusive way – especially those whose help he needs – even when others lose sight of it, believe it’s impossible, or ridicule him for trying. He is Far-sighted.
Moreover, the leader-in-training doesn’t just go through the motions. He is deeply committed to his quest. His every action is directed toward achieving it. Nothing dissuades him, even the inevitable setbacks and disappointments attendant on any quest. He may not be loud about it, but he is relentless. He is Passionate.
Throughout the story, he is confronted with difficult situations. He may be afraid and lonely; he may feel like running away, longing for the comfort and safety of home. He often faces situations that are particularly trying for him personally. But he doesn’t turn aside; he doesn’t (unlike his brothers or others who attempt the same journey) make the safe and easy choices. He doesn’t wimp out. He is Courageous.
He’s not a cardboard action hero, though. His brain is tested, and he must be able to learn from his mistakes. In many versions of the story, he doesn’t initially follow the advice given him, and his mistakes create complexity and danger. The next time a similar situation arises, he behaves differently and succeeds at his task. He doesn’t deny or whine or blame; he improves. Finally, he uses his powers of discrimination to think through difficult choices and arrive at the best and most moral solution. He is thoughtful, appropriately humble, clear-headed and curious. He is Wise.
Along the way, the future leader meets people or creatures in need, and he helps them or shares with them even though his own supplies are low; even if helping them takes him out of his way or slows him down. In some versions of the story, he actually has to seem to sacrifice his life for those he loves or to whom he owes his loyalty (this always turns out OK in the end). And later on, when he is king, his people are prosperous and happy because he rules with an open hand — the leader is not stingy, miserly or selfish. He is Generous.
Finally, and perhaps most importantly, his word is his bond. If he tells his dying father that he will find the magic potion to cure him, you know that he will. If he tells the princess that he will come back to marry her, she can send out the invitations. The hero does not equivocate or exaggerate. He is Trustworthy.
When leaders demonstrate these attributes consistently, they become a strong, safe point around which teams and organizations can coalesce. Their people turn to them and say, We’re with you – let’s go. And great things happen.
There’s a name for phrases like this: in the English language, collective nouns for groups of a specific animal are called “terms of venery.” For instance, “a pride of lions,” or “a gaggle of geese.” As I understand it, this tradition began in Europe in the middle ages – and it became a fun and fashionable thing to do to create whimsical and ever-more-exotic terms of venery. In fact, in the 15th century there was even a fad for extending terms of venery to groups of human beings (“a sentence of judges,” “a melody of harpers”).
Some of these terms are simply wonderful. “An exaltation of larks” is one of my favorites, but I also like “a murder of crows” and “a clowder of cats.” I love how these terms were created to capture some essential quality of the animal described.
Over the past couple of days, I was in Austin to attend 800CEOREAD’s Author Pow Wow – an absolutely marvelous, fun, useful yearly conference of business book authors and the people who support and partner with us in the creation of our books: publishers, publicists, social media consultants, presentation skills experts, ghostwriters, agents.
It’s so great. Spending two days with 40 smart, curious, funny, collaborative people who are trying to figure out how to teach and share important ideas in an industry that’s changing faster than we can name the changes: Exhilarating. Inspiring. Reassuring.
So, my extreme thanks to 800CEOREAD, and Pow Wow sponsors Cave Henricks Communications, Shelton Interactive, and Greenleaf Book Group.
And I’ve decided that the proper term for our Pow Wow group is “an insight of business book authors.”
[NOTE: To all my long-time readers who are used to seeing a post from me at least once a week; we got hacked and had to clean and move the site – it took a while. My apologies!]
Last week I did an interview about Leading So People Will Follow with Wayne Hurlburt on Blog Talk Radio. Wayne has interviewed me for each of my books, and it’s always a great conversation: he asks thoughtful, insightful questions, and he’s genuinely curious about the answers. Unlike a lot of interviewers, he reads his authors’ books thoroughly and tries to make a personal connection with what he reads…it makes for a great interview.
And I realized, as we were talking – I love talking about leadership.
Here’s why. If you define leadership, very broadly, as influencing and guiding others toward a positive outcome, then we’re each called upon to lead in various ways throughout our lives. The opportunity, and the responsibility, to lead well is an intrinsic part of the human condition. Learning to lead well is critical to success – ours, our followers, our enterprises of all kinds. It’s really important to help people do it as well as possible.
Those are the rational reasons. The heart reason, the thing that makes talking about leadership feel like singing, at least to me, is: leadership is a noble endeavor that – done well – calls out the best in us. It allows us to operate on all cylinders, to inspire and enable people to work together to go beyond their individual limitations and achieve great things.
I love helping people become the best leaders they can be. I get huge satisfaction from supporting people to understand the power of leadership, and their own potential to be leaders, and then offering them the tools they need to undertake that important journey.
So thanks to Wayne, and to all my interviewers, clients, colleagues and readers, who give me the opportunity to sing every day.
I know I’m probably not supposed to say this – it’s kind of like saying you prefer one of your children over another – but just between you and me, Leading So People Will Follow may be my favorite of the books I’ve written so far. I’m so much enjoying talking about it with people – especially the folks who have been interviewing me recently, around the book’s publication. People are asking such interesting questions – we’re having such good conversations about the nature of leadership, and how people can get to be better leaders.
Yesterday a friend and client was asking me why I like this topic of leadership so much. I realized that it’s because the idea of leading, and what it means to lead, is right at the heart of my own personal mission of helping people become what they want to become. So many people want to be leaders – not just to have formal jobs leading others, but to be people who can guide, direct and influence others in a variety of professional and personal settings.
I suspect that you might be one of those people – and so I hope you find these interviews useful and interesting:
My friend Phil Gerbyshak has put together a great little e-book to do some useful myth-busting in the realm of social media. It’s a collaborative effort, called The Naked Truth of Social Media, and includes contributions from Brian Clark, Jason Falls, Erika Napoletano, and several others. It’s both fun and practical (a great combination). Here’s a little quote, from Phil himself, to whet your appetite:
My clients often tell me, “I’m afraid to use Twitter (or any other social network). Can you teach me the right way?”
My answer: “No, but I can make sure you don’t do it the wrong way.” Allow me to brieﬂy explain.
If all you’re doing is broadcasting your specials, shouting that people need to click on your links and buy your crap, then you are doing social media wrong!
The Naked Truth feels like an informal, no-sacred-cows conversation among friends – they don’t always agree, but it’s great to hear everyone’s point of view. Curious? You can find it here.
This may seem like an odd title for a post from me (e.g., Wait – what? Don’t you already know the stuff in your own book?), but I’m talking about all the things I’m learning from the experience of publishing it.
Over the last six years, as I’ve lived through 5 pub dates (hardcover and paperback of my first two books, and the hardcover of the new one), the main thing I learned is that an author has to be the CEO of his or her own books. Nobody else will be. You are the person with the most to gain or lose, and you need to be the keeper of the flame; to be the primary person responsible for assuring success (of course, that also implies that you have to know what success looks like for you – but that’s a whole other post). I feel as though I’ve gotten better and better at this, though I believe I still have lots to learn.
I had a big new ah-ha with this book, though. I experienced much more than in my previous book-CEO incarnations that – just as for the CEO of any company – the team around that person is critical to the success of the endeavor.
I’ve been incredibly fortunate to have a truly talented and dedicated team on this book. Now that the initial push for the book has calmed down, I have the bandwidth to reflect on how supported I’ve felt throughout the process – and how well the team has created a foundation for the continued success of the book.
Celebrating the team’s success – at the launch party
Here’s what I mean. At the beginning of the project, as soon as the deal with Jossey-Bass was finalized, the core team – me, my agent Jim Levine, my editor Susan Williams, publicists Barbara Cave Henricks and Kaila Nickel (traditional media) and Rusty Shelton (social media), my business partner Jeff Mitchell, and my assistant and social media wingman Dan Camins – got together to do a ‘mini-vision and strategy session’ for the book. From that we created a six-month project calendar that included every key deliverable, who was responsible, and when it was due. (Just to give you a sense of the complexity of the endeavor – there were about 120 items on the project calendar.)
But that was just the core team. There was a whole separate subteam working on creating and validating the Accepted Leader Assessment, based on the six attributes at the core of Leading So People Will Follow. That team included Sue Gebelein, a great resource who gave us good counsel and connected us with DSI, our assessment partner (they built and manage the assessment online), and their point person/project manager Carol Brekke, and with Marcia Sysma, our validator. The assessment team also included Cindy Franklin, my lovely Proteus colleague who gave of her time to support the validation effort, and Kishauna DeCarmo in our New York office, who is now the administrative queen of the finished ALA assessment.
And that’s still not all! My savvy, smart and supportive editor at Jossey-Bass, Susan Williams, has brought along her excellent publishing team, as well – Rob Brandt, Amy Packard, Brian Grimm, Alina Poniewaz-Bolton, Bernadette Walter, Adrian Morgan, Carol Hartland and Sophia Ho: marketing, publicity, sales, art, editorial…all so competent, easy to work with and supportive.
And then there’s my own team: this time, there was a lot more collaboration internal to Proteus, as well. Jeff and I stayed connected throughout, to focus on how best to support the book’s launch with products and services. We worked with our consultants to update our half-day Leading So People Will Follow training module (which has been a part of larger Proteus training programs for a number of years), and to create and begin testing our full 1.5 day Leading leadership development program. We also refined our Leadership Coaching offer, a version of our executive coaching program targeted to very senior leaders and including the Accepted Leader Assessment, and will be making that available through all our executive coaches.
Yet another effort in support of leaders – we started a LinkedIn group, Leading So People Will Follow, to offer a community online for experienced and aspiring leaders to ask questions, offer insights, and share learning – and my team mates on that part of the project are my daughter Rachel Van Carpels, who manages and moderates the site, and Cindy Franklin, who (once again out of the goodness of her heart) offers discussion topics and supports conversations.
And the whole Proteus team came together to create and staff our great book launch and awards ceremony party on October 1st – definitely a community effort!
And finally, there’s my darling husband Patrick. He is core to the success of this book and any other success I might have, in more ways than I can possibly express. His unequivocal and continual support, joy and love, and his daily efforts on my behalf, make all of this possible.
As you can see, it really has been a team effort. And, back to the title of the post, I’ve learned a tremendous amount about the power of team throughout this process. And I also like to think that I’ve followed my own advice: I’m doing my very best to be a fully followable CEO — to be far-sighted, passionate, courageous, wise, generous and trustworthy. It’s a lesson well worth learning, and I’m making the effort every day.