Archive for the ‘News’ Category
I’m shocked to be having to say this in the United States in 2017. But sadly, this statement now seems to be in question, most disturbingly from the White House.
Racism is evil. And just to be completely clear, I use the word evil as it’s defined in Merriam-Webster: “profoundly immoral and malevolent.” Hating people, inciting violence toward people, committing violence against people because of the color of their skin, because of their religion, because of their place of origin, is completely evil and unjustifiable. It has no place in the America I believe we can be. No place in the hearts and actions of good and moral people.
I am profoundly ashamed that the person speaking to all of us as the president does not acknowledge the difference between those who incite and commit violence in support of their beliefs that America should be a “white nation,” and those who resist and reject those beliefs. That he doesn’t acknowledge a difference between Robert E. Lee and George Washington. That he believes white men who march with lit torches – long a symbol of black oppression of the most horrific kind – shouting “Blood and Soil,” “You will not replace us,” and “Jews will not replace us” are, or could be, “very fine people.”
We must fight against the darkness, and we must not be darkened by it. If we hate racism, we must offer an alternative to it in how we live every day, and we must call out when those who govern us condone or support it. In the words of Desmond Tutu: “If you are neutral in situations of injustice, you have chosen the side of the oppressor.”
To support you in your personal stand against racist hatred, here from the Southern Poverty Law Center is Ten Ways to Fight Hate: A Community Response Guide.
And here’s an excellent article from The Nation about what you can do to fight against hatred.
And always, feel and share as much joy, hope, clarity and love as you possibly can.
Ever since 1934, when the Social Security administration established 65 as the “official” national retirement age, most of us have assumed that at somewhere around 65, we’d stop doing paid work. And even though the average 65-year-old these days has both a considerably greater life expectancy and much improved health compared to his or her 1934 counterpart, our association with 65 as the age of retirement remains. And that’s true even though we baby boomers aren’t adhering to it: only 1 in 4 boomers are fully retiring from paid work by 65. As has often been the case with us as a generation, we’re trying to figure out a different way to do things.
When I turned 65 recently, I didn’t expect it would have much impact on me, since I generally don’t think of myself as being any particular age. So I was surprised to find myself thinking a lot about working and not working, and how I intended to approach the next phase of my life. Even though I knew I didn’t want to stop working any time soon, I noticed that I also didn’t want to keep working at the same pace I’d been working for the last 45 years. I had already decided to work somewhat less starting this year – I had told people that I was “cutting back to full time.” They’d laugh, but it was pretty accurate: I’m experimenting with working around 40-45 hours a week, rather than 50-60 hours a week.
But I could feel there was some deeper issue not being addressed by that decision, and I wasn’t sure what it was. I called Lorie, a wonderful therapist and all-around wise person who has helped me enormously through times of major change over the past ten years, and told her what I was feeling and thinking. In a series of conversations, she helped me see that I was wanting to carve a new path for myself: that I felt constrained by what I saw as the limited and limiting expectations for women at 65 relative to work. I believe that society expects that women, if they do keep working after 65, will do it in a kind of invisible and genteel old-ladyish way: part-time, in a situation that doesn’t require or afford a lot of responsibility or power. (As an example, when I told a 30-something friend that I was struggling to figure out my work path for the next decade, she suggested that perhaps I could teach classes at our local library.) And the general expectation for us as retirees is that we will focus on taking care of our families, on our old-lady hobbies, or on doing good works.
Neither of those paths appealed to me. In my conversations with Lorie, I realized that I needed to “go off road,” to carve out a personal post-65 career path that works for me and those I love, and that may not fulfill any of those expectations.
And, as it turns out, what works for me is a life that includes the best of both worlds. In the world of work, I’ve realized that I’m doing the best work of my life, and I want to keep doing that. I’m braver, wiser, clearer, more experienced, and at the same time more flexible, compassionate and patient than ever before, and I intend for my clients and my colleagues to get the benefit of that. And in the world of retirement, I find I’m cherishing time with my husband, children, grandchildren, and other loved ones in a new and deeper way, knowing that my remaining time on earth is less than the time already passed. At the same time, I find that I need more time for reflection and recuperation in order to be at my best – and that I’m able to appreciate those resting periods more than I ever have before.
So I’m working and retiring simultaneously. When I’m working, it’s full-on, all-in: offering the best of who I am in deep and powerful partnership with my clients and colleagues. When I’m retiring, it’s full-on, all-in: 100% luxuriating in play, rest, travel, the love of those I love. I suspect the proportions of the two will continue to shift as I age: more time retired, less time working. But the depth of commitment to each will remain. That sense of doing whatever I’m doing with full joy and commitment is what resonates for me.
If you find yourself asking these kinds of questions – as I assume you might be, having read this far – my advice to you is not to adopt my solution or anyone else’s, but to find your own. Your life is precious, and it’s a great gift to have arrived in your 60s with your health and spirit intact. Be conscious in deciding how to take advantage of this gift you’ve been given, so that at the end of your days you feel satisfied that you’ve lived the life you most wanted to live.
You know those TV ads that feature rugged guys and pretty women exploring the wilderness in their shiny new Jeep Grand Cherokee, Toyota 4Runner, or Subaru Outback?
Back here in the real world, I suspect that the vast majority of people who buy those vehicles never take them off-road. It’s just that the idea of heading out on our own, beyond where the pavement stops, is so appealing to most of us that automakers have been milking those fantasies for years in hopes of driving more car sales. They believe people will watch those ads and think, If only I drove a ___________, then I’d have the freedom to live life on my own terms, not following society’s rules.
The off-road fantasy resonates because most of us often feel hemmed in by our responsibilities, by others’ expectations of us, by the rules and constraints of society. Buying a heavy-duty car and day-dreaming about driving it right off the edge of the highway provides us an illusion of freedom with a soupcón of ballsiness.
The ironic thing, though is that even though most of us will never go off-road physically, more of us are having to go off-road psychologically and emotionally than ever before. Think of our internal “highway” as the assumptions we make about what our role in society “should” be – those assumptions are fraying and falling apart in a way they never have before. And, more and more, we’re having to find our own path through this 21st century cultural landscape.
For example, sixty years ago, if I were a married woman of 65 with grown children and grandchildren (as I am), my “highway” would be pretty clear. I would be expected to be retired from whatever job I might have had (most likely as a teacher, nurse, clerk, factory or office worker). Though I might have gone back to work after my kids were out of the house, in my 60s I would be expected to stop working and spend my time taking care of the house, my husband, and perhaps the grandkids; to do age-appropriate activities (crafts, gardening, church or charity work); and perhaps – if we had some savings – to travel.
Today that very defined “road” is still being followed by many women in their sixties – but a big percentage of us are truly going “off-road” and hacking very different lives out of the wilderness: continuing to work while re-thinking the idea of retirement; using the expertise gained throughout our careers to start new businesses, either for-profit or not-for-profit; beginning new relationships; doing bucket-list things our moms and grandmas would never have considered. And some of us are even doing traditional things in new ways. I just read about a company called Rent A Grandma – basically, a service that matches “grandmas” (mature women with a love of children and lots of experience raising kids and running a household) with families who need them, since their own grandmas might be off doing something else and not available to them.
And all these possibilities for mental and cultural off-roading don’t just exist for people my age. Another example: sixty years ago, a young man of 22 would probably already be doing the job that he’d have for the rest of his working life (only about 1 in 10 men had college degrees in the US in 1957), saving money to get married, and preparing to be the sole – or at least major – support of his wife and children. His path was laid out.
Now, that young man can take any of a variety of paths – or make up his own. He could go to college, get a job, join a commune, travel the world with a backpack tending bar. He could get married (though most 22-year-olds don’t, these days), or he could live alone, with roommates or a girlfriend (or boyfriend) – or at home with his parents. He might use his twenties to decide what career path to follow, and that path could be something that didn’t exist before he started doing it.
So what does this imply, this new ability to blaze our own trail through life? First, it means we’re all going to have to get much better at learning and doing new things. If you’re interested in that topic and new to this blog, I wrote a book last year, Be Bad First, that’s all about how to be great at being a novice. Which, if you’re mentally off-roading, inventing your life as you go, is a critical capability.
The other thing, I’m finding, is that mental off-roading requires tremendous independence and courage. I feel as though I’ve definitely driven off the regular highway and am now officially in uncharted territory; my life at 65 certainly doesn’t look like my mom’s life did at this age, or my dad’s. It’s different in many ways from the lives most of my friends have created, or those my sister and brothers are living. I’m still working, building the business I started almost thirty years ago – but my role is changing in the company, as is the kind of work I want to do. I find myself more politically active than I’ve ever been. My marriage is amazing – and doesn’t feel anything like what I expected would be happening at this point in my life. My relationships with my kids and grandkids are rich and fun for all of us – but not what I think of as grandmotherly. Every day I find myself thinking some version of, Is this OK? I don’t see others my age doing/feeling/thinking this. OR Wow, this is very different from how my life was just a few years ago…what’s happening? And then I just have to check in with whether “this”, whatever it is, seems to be supporting me in creating the kind of life, relationships and results I want. And if so, I just have to take a deep breath and…keep driving.
I’d love to hear about your adventures in mental off-roading, too….
“For more than a century, from 1900 to 2006, campaigns of nonviolent resistance were more than twice as effective as their violent counterparts in achieving their stated goals. By attracting impressive support from citizens, whose activism takes the form of protests, boycotts, civil disobedience, and other forms of nonviolent noncooperation, these efforts help separate regimes from their main sources of power and produce remarkable results…”
– Why Civil Resistance Works: The Strategic Logic of Nonviolent Conflict, by Erica Chenoweth and Maria J. Stephan. Columbia University Press
I am not a fan of the new administration; I now deeply fear for our civil liberties, our human rights, and the fate of the planet. Like millions of people around the US and even around the world, I’m asking, “What can I do to protect the rights and freedoms that are most important to me, and to the US?”
And I’m finding answers; good practical answers that work for me, and that leverage the time-honored positive power of civil resistance. I’m experiencing the power of matching words to actions. Here are the two places I’m focused on putting my energy right now:
The Indivisible Guide is a handbook put together by former Congressional staffers, billed as “best practices for making congress listen.” The guide itself is practical and tested; the authors based it on the approach used by the Tea Party to (successfully) push back against Obama’s agenda. Even more exciting, it has spawned hundreds of local groups that are implementing its approaches at this moment. In fact, this morning my husband and I joined about a dozen other people from the indivisibleulster chapter to agree on a single issue (we chose the ACA) and walk to Rep. Faso’s Kingston, NY office to share our point of view. While there, we spoke with staff members and arranged to meet with his legislative staffer, who can set up face-to-face meetings for us with Faso. When we came back outside, we encountered a small demonstration – also Indivisible-based, and also focused on the ACA.
When we were speaking with Faso’s staff, a few members of our group noted that they had repeatedly called or emailed the congressman’s office and had received no reply. The staffer responded, “It’s just been so busy for the past month – I’m sure it will calm down soon.” A few of us smiled and said, “No. It won’t.”
The second place I’m focusing my energy is with my own existing network. Thus, this post. I’m also using twitter and facebook to share real information (as opposed to “alternative facts”) about what the administration is doing, and to encourage non-violent action to resist racism, authoritarianism, corruption and violations of our constitution.
I am a relentlessly optimistic person. Generally, I see that as a strength, but sometimes it has been a weakness. I am hopeful (optimistic?) that, in this situation, it will be a strength. Because I do see a silver lining in our current situation. Whenever I look at all the – to me – terrifying and saddening events of the past few months, I also see the response: the political awakening of literally millions of people who have never in their lives felt strongly enough about any political issue to act upon their convictions. They – we – are marching, calling, speaking up, offering time, money, expertise, knowledge.
“Non-cooperation with evil is as much a duty as is cooperation with good.”
– Mahatma Gandhi
A few months ago, I wrote a post about finishing a sweater my mom had begun knitting for me twenty years ago. Completing her work became a reflection on all the ways in which her influence shaped who I am today – and in fact all the ways in which we are all influenced by those who came before us.
Now that it’s done, it brings an entirely new set of reflections. When I look at it, I think of all the things in this world that we re-purpose for new generations. For example, I love it when old buildings find new life serving a modern function. Apple recently received the New York Landmarks Conservancy’s Chairman award for its placement of Apple stores in four historic buildings in New York. In giving the award, the Conservancy noted that, “Apple is being honored for their contribution to preserving, restoring, and repurposing notable historic structures in New York City. The company has placed four stores in historic buildings – marrying high tech and distinguished architecture.”
Looking at all four Apple projects, you realize that in many ways it would have been easier just to tear down the original buildings and start from scratch. For instance, their Soho store, housed in a 1920’s Beaux Art Post Office building, showcases the original exterior while inserting a new interior that includes a glass tread staircase and a huge central skylight. Even though it clearly required more time, resource, and care to re-create the building for the intended use than to build something spanking new from the ground up, Apple chose to give new life to something beautiful by building upon it for the present and the future.
We can do that with ideas, as well. I look at core beliefs that my grandparents passed to my parents, and that they passed on to me: that men and women are equal; that the color of a person’s skin or their religion doesn’t affect their worth; that our free and fair elections are a deeply valuable thing. These ideals are beautiful, and worth preserving.
A personal plea: please vote in this upcoming election if you are a US citizen. And please consider carefully: do you want to tear down what we’ve built, giving in to the destructive power of hatred, prejudice and violence? Or do you want to continue to build on those precious values of openness, tolerance and inclusion that we have fought so hard to establish in this country, and that are even more important as we face the future?
Think about the world we are continually re-creating for our children, and for our children’s children, when you go to the polls on November 8th, and make sure the person you choose to be our president is someone you believe has the clarity, focus and intention to build upon our democratic ideals.
I know I’m dating myself by using that title. It became known as the signature line of Sgt. Joe Friday, the hero in a cop show called Dragnet that was popular when I was a kid. Whenever Joe was questioning witnesses, and they would start wandering off into how they felt, and what they feared, and sharing their biases and prejudices, Joe would stop them and say, “All we want are the facts, ma’am (or sir). ”
As we’re all living through this endless and somewhat depressing election season, I find myself in complete sympathy with Sergeant Friday. My craving for facts is completely justified, given that, according to Politifact, only 30% of what Donald Trump says publicly is even partly true, with 19% of his untruths being of the “pants on fire” variety (“not accurate and makes a ridiculous claim,” according to Politifact) and even Hillary, the most truthful of all the current politicians, only tells the truth 72% of the time. Fortunately, only 2% of her statement are “pants on fire” lies – but still, that’s too much. (I’ll out myself now; I’m a Clinton fan, and think she’ll make a very good president.)
What’s even more frustrating to me is that Americans believe Trump and Hillary are equally dishonest and untrustworthy – even though, on a factual basis, Trump lies about 2.5 times as much as she does. And it doesn’t stop with the candidates themselves, unfortunately. Shortly after the Republican convention, I listened to a Trump supporter, a former soap actor named Anthony Sabato, Jr., say that he believes President Obama is “…on the other side. Oh, the Middle East. He’s with the bad guys. He’s not with us. He’s not with this country.” And when asked to back up his assertion with facts, he responded, “I believe it.”
The most disturbing thing about this whole mess, for me, is the contention that believing something is true, or feeling that it’s true, is just as valid as having the facts about whether or not it’s true. It’s why too many people think that someone “believing”or “feeling” that Obama is in league with terrorists is just as valid as 7+ years of daily evidence to the contrary.
It’s why national figures can say “global warming is a hoax,” or “Obama founded ISIS,” or “immigrants destroy our economy” — and those things are repeated as truth, even though there is no evidence to support their validity, and – in fact – mountains of factual evidence to disprove them.
I believe the best we can do, in these crazy times, is try to be guardians of the truth in our own thinking. Whenever someone asserts that something is true – especially something important to our well-being or our future – I suggest that, rather than either immediately believing or disbelieving it, you do your best to find out the facts. I’d suggest you apply the scientific method: take what you hear as a hypothesis (“Is global warming a hoax?”) then gather the available data about the hypothesis without assuming that it’s true or false. (As opposed to cherry-picking the data to support your existing bias, which is what we too often do.) Finally, decide the validity of the hypothesis based on the data you’ve collected.
If we all did that, we would come to better, more reasoned decisions, and be less susceptible to the lies and half-truths of those in positions of power.
And here’s what Joe Friday thinks about all this (from episode 60: “Internal Affairs DR-20”):
“Show me how to wipe out prejudice. I’ll settle for the prejudices you have inside yourselves. Show me how to get rid of the unlimited capacity for human beings to make themselves believe they’re somehow right–and justified–in stealing from somebody, or hurting somebody…and you’ll just about put this place here out of business!”
I’m with Joe.
My husband and I play a word game that consists of figuring out the negative names and the positive names for things. Here’s what I mean:
- For large properties owned by a single person or entity: “estate”=good; “compound”= bad
- For someone who behaves in unpredictable ways: “eccentric”=good; “crazy” = bad
- For people whose job is to execute someone else’s directives: “staff”=good; “minions”=bad
- For a newly formed religious group: “sect” = good; “cult” = bad
We’ve found that there can be a world of difference in the implications of using one word vs. another to describe something. The two of us play this game because we find it fascinating, but it also makes me think about how often we can reveal our unconscious prejudices and assumptions about people and situations through our word choices.
And when you’re a leader, the power of that is magnified. Let’s say you’re a manager, and you’re talking to someone about a guy that works for you who has lots of ideas and enjoys talking about them. If you describe his behaviors as “enthusiastic” or “passionate,” your colleague will have a very different sense of him than if you describe him as “loud” or “pushy.” Sometimes, sadly, people do this kind of subtle character assassination on purpose – when they want someone to be seen badly. But too often, we do it without conscious malice, simply based on unrecognized negative assumptions we have about someone…and don’t realize the negative impact it can have on them.
I was coaching someone once who had three direct reports. When she spoke about two of them, Emma and Joe, she nearly always used “good” words. In her description, they were forward-looking, inspiring, big thinkers, and risk-takers. These were qualities that she saw and liked in herself and in them. The third report, Damon, was very different from the three of them, and she would describe him as old-school, slow, formal, and sensitive. When I pointed out to her how these words might come across to others, she responded that they weren’t negative words, and that she thought they were accurate. So then I asked her what impression her boss had of the three, based on her descriptors. She thought for a moment, and then responded (I gave her high marks for honesty), “He probably sees Emma and Joe as big assets to the organization, and Damon as OK but not great.”
“Is that how you see him?” I asked.
“Not at all,” she acknowledged. “He’s really valuable. He reins us in and keeps us from making impulsive decisions. We need him.”
Once she had seen that, it was easy for her to see how the words she used to describe him arose out of her feeling less comfortable with him and of unconsciously wanting him to be more like Emma and Joe. And how those descriptors might lead others to see him in a less-than-positive way. I asked her to think of alternative, yet still accurate ways of describing him that would let others see the value she saw. Instead of old-school, slow, formal, and sensitive, she began to talk about him as being professional, thoughtful, measured, and considerate.
And not only did her altered description begin to change her boss’ perception of him, I noticed that she, Emma and Joe all started to treat him differently: to make better use of his complimentary strengths, and to more often acknowledge his contributions.
I encourage you to think about how you’re describing situations or people in a way that might subtly (or not so subtly) devalue them in your mind or to others. How could you describe them differently to create more openness and appreciation?
I spent the weekend mostly with millenials: two of my kids and their spouses, and two nieces and their spouses/significant others.
And once again, I simply didn’t experience all the negative things people of my generation tend to say about people of this new generation. Lazy? Every one of them is gainfully employed and working hard. Entitled? None of them seem to be expecting to have things handed to them on a silver platter. Disengaged? All of them are passionate about the things that matter to them.
In fact, we had many wonderful conversations all day and into the night – and I was continually impressed by their insights, humor and curiosity.
Now, they are skeptical about the things that deserve their skepticism: corporations, the government, advertising. But when it comes to the important stuff: love, connection to other people, finding work that has meaning for them, being stewards of the planet – no skepticism at all: 100% in.
I’ve spent quite a bit of time trying to understand why Boomers and Gen Xers are so dismissive of Millenials. I believe part of it is simply the age-old and continuous disregard for every new generation by every preceding generation. I think of it as the why-in-my-day phenomenon: “Why, in my day, we had to work hard, and we didn’t expect…” I’m completely convinced that grown-ups in Pompeii were complaining about their young adult kids in just this way even as the lava rolled in.
But part of it is also based on a misinterpretation of the Millenials’ values. I was working with a senior group at Facebook a couple of weeks ago and the head of the group said, “Millenials as a group care most about meaning, challenge and flexibility.” I agree, and I also think that millenials see work as one of a number of elements in their life that can give them these things, AND that they believe they have the right, perhaps even the obligation, to look for those things in work – and if they’re not getting them, to ask. And if they’re still not getting them – to leave.
For example, my assistant Dan and his wife Jen are parents of a 10-month-old daughter, Teddy (short for Theodora). They recently decided that they didn’t want to raise her in NYC– both because it’s so brutally expensive and because they wanted for her the kind of childhood they had both experienced: a house with a yard, grandparents nearby, a less frenetic pace. (That’s “meaning,” for those of you keeping track.) Dan came to me and said that he really likes and values his work with Proteus (meaning), that he thinks there’s still a lot more for him to learn, and lots more the company wants to do that he could help with (challenge), and that he’d like to figure out how to make it work for him to work long-distance (flexibility). From what I understand, Jen had a very similar conversation with her employer.
Now, if I were looking through the lens of millenials-are-bad, I might very well have interpreted Dan’ announcement and request with indignation: Who does he think he is? I might have thought. Does he think we’ll change the way we work just for him? How entitled!
But I don’t see it that way at all. I think the millennial generation looks at their whole life and wants it to be a quality life, with meaning, challenge and flexibility. And they see work as one aspect of creating the kind of life they want. In other words, they’re not willing to put aside their life in order to meet the demands imposed by work. And to most baby boomers, who have done just that for thirty or forty years years, it seems uppity.
Fortunately for Dan, it turns out that I’m kind of millenial in my view of the world – meaning, challenge and flexibility are key to me, as well, and – unlike many folks of my generation – I’ve been crafting my life to deliver those things for a long time.
So, we’re trying to make things work with Dan’s new circumstances, and I’m pretty sure we can shift to accommodate.
And I know that he will be even more focused and excellent than he already is when we do. Because one thing I’ve learned about millenials is that when you collaborate with them in their quest for a life of meaning, challenge and flexibility, they respond with all of their considerable energy and passion.
I actually think the world is going to be in good hands as this new generation takes the reins over the next few decades. I’m excited to be a part of it.
I’m excited. For the past four or five years, my partner Jeff and I have been acknowledging to each other (and to anyone who cares to have the conversation with us) our need to have an online/mobile aspect of what we do available to our clients. We recognized that if our core focus is, as we say, leader readiness, we needed to support leaders to be ready 24/7, not just when they’re with us in a coaching, training, or facilitated session.
We’ve been able to create some very good audio and video “nuggets” over the years, and we have lots of useful written material to offer (between this blog, my Forbes blog, other articles, and my books.)
But now….drum roll, please…we’re in the process of putting bite-size pieces of our existing audio, video and written content – plus a lot more great stuff that we’re now creating – into our new online/mobile learning resource, ProteusLeader.com. It will be going live in October – so I’m giving you, dear reader, a heads-up now. Partly because I just want to share it with you (as I said, I’m excited), but partly because I’d love your input if you’d care to weigh in. If you have suggestions for stuff you’d particularly like to see, or topics you’d like added, that would be hugely valuable for us.
Here’s how we’re envisioning it. There will be 16 topic areas – the main areas we focus on in our work with leaders. Those topics are:
- Accepted Leader
- Be Bad First
- Being Strategic
- Company Culture
- Giving Feedback
- High Performance Team
- Leading Change
- Making Agreements
- Managing People
- Managing Your Career
- Social Style
- Tough Conversations
You can go straight to this list of topics from the home page (and then select one you’re interested in), or you can get to groups of related topics by selecting one of four “interest areas.” Under each of the 16 topics, we’ll have resources in three “buckets”:
- See It/Hear It – video and audio nuggets focusing on that topic, offering models, tools, insights, or skill demonstrations.
- Try It – video, audio, and written activities to help you assess yourself, prepare for, and practice the skills in that topic.
- Read About it – quick, practical articles about the topic that offer insight and recommendations.
So, what do you think? Anything you’d like that you don’t see listed? Any ideas for specific support in these topics?
I’ll keep you posted as we get closer to launch – but for now, I’d love to know what you’d find useful and interesting…
Thanks, as always, for being here.
I have to admit upfront that this post is primarily a thinly-veiled excuse to say wonderful things about my husband. However, be assured there is an important life/work lesson here as well. My husband Patrick is in the final stages of setting up his craft brewery, and it’s been fascinating watching him travel down five parallel business-building tracks for the past year. I’m realizing that any successful entrepreneur needs to walk down these same paths. (He’s doing this much better than I did 25 years ago, when I started Proteus, but still I recognize the pathways from my start-up days.) Here’s what they are:
Facilities/Physical: From the moment he rented his brewery-space-to-be last May, Patrick has been focused on a wide variety of physical, object-related tasks, from revamping the space (cleaning, painting, putting in trench drains, having the plumbing and electrical upgraded); to speccing out and ordering the brewing system and deciding how to set it up in the space; to switching our main vehicle from a car to a truck for schlepping purposes. Almost any entrepreneurial venture – even something like a one-person Cloud-based enterprise that seems not physical at all – requires asking and answering questions about physical requirements and doing the associated tasks. Where are you going to work? What equipment will you need? What work processes will require physical space and how will you set that up?
Relationships: Patrick won’t be hiring any employees during the brewery’s early days – but that doesn’t mean relationships aren’t important to his success. He’s spent more time with his landlord, his plumber and his electrician that with most other people he knows over the past few months. And he’s working to build good relationships with a much wider group as well: his suppliers, the folks who built his brewing system, and other local brewers, just to name a few. Even if you’re starting a single-person enterprise (or at least single-person to start with), don’t underestimate the necessity of having a web of people around you who want to do business with you and are supportive of your success. If you don’t tend to those relationships, it’s really hard to accomplish almost anything.
Organizational/Admin: I now know that starting a brewery – even a small one – requires jumping through an astonishing variety of administrative hoops. The federal permitting process was a daunting seven-month journey of frustration and bureaucratic nitpicking through the bowels of the TTB (Alcohol and Tobacco Tax and Trade Bureau). Watching him go through it and listening to his very legitimate complaints, I was astonished that anyone who doesn’t have a fleet of lawyers and accountants to call upon ever ends up opening a brewery. The two-month long state permitting process was, by comparison, a walk in the park. Then pile on all the local requirements (building codes, business license, city council OK, etc. etc.) and the internal functional questions to be answered (How will we bill customers? What accounting program will we use?). Any entrepreneur who assumes he or she can just start producing their cool thing and make a million is courting disaster. I think for most people, this is the least fun part of starting a business – but if you don’t think through it in a pretty structured way (or work with someone who can help you to do that), and build the time and effort required into your start-up plan, your business will grind to a halt before it even starts.
Product: I’ve been truly impressed with the fact that, as he’s been fully immersed in these first three aspects of starting his business, Patrick has also been devoting a lot of time to making sure his product is extraordinary. He’s spent the whole year doing exhaustive recipe development and testing on each of his four standard beers and two seasonals. Now that his system has arrived, once he gets it set up he’ll be going through a whole new product loop of figuring out how to replicate the quality he’s achieved — at 20x the volume. He’ll be going from 5 gallon homebrews to 3.5 barrel (108 gallon) production batches. It’s all too easy as an entrepreneur to think “I’ve got a great thing – it will knock everyone’s socks off.” And yet – will it? It’s essential that you build rounds of testing, ramping up and improvement into your pre-sales start-up planning.
Marketing and Sales: And yet, just having a great product or service isn’t enough. You have to think clearly and practically about who your customers are, how you’ll let them know that you have something they need, and how to communicate that in a compelling way. This is Patrick’s least favorite part, and so the one in which I’ve been involved most involved. We’ve had many branding discussions: that is, what are we promising, and how do we want to convey that promise in words and images? Based on that, we’ve put lots of thought into naming and labelling for each beer. Since we’re now a couple of months away from having beer to sell, we’re focusing on all the decisions, large and small, needed to connect our product with a delighted customer base. For instance, we’re only selling to restaurants and bars, vs. retail, so we identified the criteria for the hospitality businesses that could be attracted to our product and price point, and then made a list of all those businesses within about a 45-minute drive of the brewery. Now we’re figuring out how to support and inspire our future customers to let their patrons know they’re carrying our beers. And then how to make it easy for those patrons – once they’ve tasted and liked the beer – to become vocal fans and advocates. In other words, even great products don’t sell themselves. Before you have product to sell, think about who your target audience is, why they need your product, and how you’ll let them know it exists and can meet their needs. And do your best to do some market-testing beforehand: it’s easy to think people will love your thing just because you do, but you need to get some independent confirmation of that love.
And, happily, Patrick just received some great independent confirmation: he sent his four standard beers (1875 Milk Stout, 1829 IPA, 1758 Witbier, and 1855 Cream Ale) out to six national competitions a few months ago. Just last week, he found out that he won awards in four of the six: 2 gold, 3 silver, and 3 bronze medals – and each of his four beers won at least once.
All of which goes to show – when you take care to walk down the right paths as an entrepreneur, wonderful things can happen along the way.