Archive for the ‘people’ Category
I spent the weekend participating in TAP NY – billed as both the largest craft beer festival in New York State and the largest single-state craft beer festival in the US. It was enormously fun: I had the pleasure of helping my husband Patrick dispense his Great Life beer to hundreds of jovial people over the course of the two days. And – thrilling to us – his 1875 Milk Stout won the Bronze Medal in the Hudson Valley Stouts category.
I love being involved (peripherally) in Patrick’s brewery partly because he’s so passionate about it, partly because brewing beer is intrinsically interesting (and I love finding out things), and partly because it’s so fascinating watching this business niche -craft brewing – explode.
On the TAP NY website, their own history page describes the geometric curve that is craft brewing. They started in 1998 at the Culinary institute of America in Hyde Park, NY with a handful of breweries, styling themselves the Hudson Valley Craft Beer and Food Festival. After just a few years they outgrew that site, moved to the Hunter Mountain Ski area, renamed the event TAP NY, and expanded to include all of NY state. Over the next few years, the festival continued to grow slowly, with about 25 breweries involved by 2007. Then, in true geometric curve fashion, it really began to ramp up: 40 breweries in 2010, over 60 in 2013, almost 90 in 2015, and 116 breweries attending this past weekend.
When I wasn’t busy drawing 4-oz tasting glasses for the continual stream of folks who stopped by our booth, I wandered around and observed. In some ways, the craft beer culture is like any newly vital business sector, with lots of early entrants wanting to get in on the action. It’s analogous to the early 20th century in autos, when there were literally hundreds of car makers in the US. Then the larger manufacturers began to take over through superior distribution and economies of scale, and the smaller auto companies began to go out of business or get bought up. But beer has already been through that evolution: in the late 19th century, it’s estimated there were over 4,000 mostly small independent breweries operating in the US. Then brewing began to go through the same kind of consolidation, helped along by prohibition. In 1935 there were only about 750 breweries in the US, and by 1980, there were only about 50 brewing companies in the whole country. And, as one beer writer in the 1980s commented, “They are pale lager beers vaguely of the pilsener style…They do not all taste exactly the same but the differences between them are often of minor consequence.” Beer had become standardized and commercialized: what could be made most efficiently and while appealing to the largest number of people.
Then, in the late 1980s, the tide started to turn. As people began to explore using locally grown and naturally sourced foods, they also started get interested in the possibility of drinking beer that was locally produced, with stronger and more interesting flavors. Once the trend started, it gained momentum every year, as evidenced by the growth of TAP NY and dozens of similar festivals across the country. In 1990 there were about 400 microbreweries and brewpubs in the US: in 2015, there were over 4000. We’ve now matched (and are on a path to exceeding) the high-water mark for American breweries set in 1873.
The big commercial breweries are still selling most of the beer drunk in the US – but the craft beer share of sales is significant and growing yearly: one recent statistic estimates that around 13% of the beer consumed in the US today is produced in craft breweries (doubled from just a few years ago).
I’m fascinated to see how this business of craft beer will continue to evolve. In one way, it’s a return to the way humans consumed beer hundreds of years ago, where every village had its own brewer, often the owner of the local tavern and his wife. And in another, it’s completely modern: a manifestation of the free-lance, entrepreneurial, artisanal explosion of the last decade, where more people want to work for themselves and join together with small groups of like-minded others to create products and offer services about which they feel passionate. One element of the craft beer explosion I find really interesting: although still largely male, craft brewing seems not to be age-specific. As I wandered the booths this weekend, I noted some brewers in their 20s and some in their 60s – and everything in between. I also noted that nearly everyone, brewers and samplers alike, seemed to be having a great time.
And I don’t think it was just the mellowing effect of the beer itself: it’s fun to create things you love, it’s fun to connect with the people who make the things you consume, and it’s fun to consume things that are made with care and attention.
¡Viva la evolucion!
First, my apologies for not posting last month. It’s been a bit wild in Proteus-land lately, all for very good reasons. There’s a lot happening because we have a number of new clients and new consultants – which is fun and exciting, and requires attention and effort.
The main wildness-inducer for me, though, has been the launch of my new book, Be Bad First. The official publication date was March 8 – but the pub date is less and less meaningful these days: the hard copy, e-book and audio versions were all available on Amazon before that date, and lots of interviews, reviews, and articles had already come out related to the book. Two things I’m especially excited about: an article about the book’s model in the March issue of HBR, Learning to Learn, and the book being selected as an Editor’s Choice by 800CEOREAD.
There’s a tremendous amount of effort involved in putting out a book, not only for me, but for our publishers and publicists — and the Proteus staff (especially my wingman Dan) have done a lot to support the book’s success, as well. But it all seems worth it: having these ideas about learning and mastery out in the world is good for lots of people. It supports the growth of our business, it gives our consultants more tools to help our clients, and it helps those clients navigate this complex world.
The part of writing a book that’s especially meaningful and almost magical to me is knowing that thousands of people I will never meet or know are reading it and, I hope, benefitting from it. I love thinking about them finding out about it, deciding there’s something in it that might be interesting to them, and then starting to read or listen. A long-time client and friend of mine was commuting into NYC on the Long Island Railroad a few weeks ago, and the woman across from him (he didn’t know her), pulled Be Bad First out of her bag and showed it to her seat mate, remarking that she was reading and liking it. He took it from her and started reading the back cover – that’s when my friend Brad shot this picture.
I loved having this little window into two people I don’t know (and may never know) being touched by the book and (I hope) exploring the ANEW model. I love even more getting to see the viral aspect of this: she liked it, and then told someone about it. It’s lovely to imagine that happening all over the world (we’ve just heard that they’ve sold the rights in China, and are working on a rights sale in South America)…people being helped to become better learners, and turning to friends, family, colleagues, and telling them about it, so they can become better learners and more able to future-proof themselves, in order to thrive through change.
It’s one of the great things about living in a world where knowledge can spread so quickly and efficiently – one person, one idea, one action, can have a huge positive impact. So: do good things.
If you’ve read Be Bad First and enjoyed it, please spread the word by writing a review on Amazon. Thanks in anticipation!
It’s been a little over nine years since my first book, Growing Great Employees, was published in December of 2006. At the time, about 75% of book sales still happened in brick and mortar stores. I remember that most of my publisher’s efforts went into getting distribution into Barnes & Noble and Borders, with a bit of effort to make sure it was available on Amazon.
Fast forward to today, when Borders is no more, B&N has shrunk and re-trenched, and online book sales have surpassed in-store sales. Which brings us to Amazon, now the 800-pound gorilla of the publishing world. As online book sales have exploded over the past decade, and because Amazon now has almost two-thirds of that new market share, all of us authors and publishers are dancing to their tune.
One of the many things I love about my new publisher, Bibliomotion, is that they are fully accepting this new reality – and are learning quickly and continuously how to best operate in this new world. I love finding out from them about how to make things work with Amazon.
For instance, because Amazon’s goal is to get people things they want, as quickly, simply and inexpensively as possible (they believe that this total focus on the customer is key to their own success and growth) they’re continually trying to figure out the “things they want” part. That is, how can they let their customers know about things that they might like and want to buy.
Recently, they’ve discovered if a book has a lot of pre-orders and a number of early reviews, it’s more likely to be something a lot of people will want – so Amazon sits up and starts to do things for that book: highlighting and promoting it in various ways.
So we want to take advantage of this, with your help. We’ve created a special pre-order offer for you – one that will benefit you and us. Here’s how it works:
- Go to Amazon and pre-order Be Bad First
- Then come back here, to erikaandersen.com, and type in your email address and pre-order number under the “Be Bad First Pre-Order” heading on the home page.
That’s it. And as a thank you for doing that, we’ll send you two gifts: A one-month all-access membership to proteusleader.com, our online resource that’s chock full of dozens of great, snack-sized nuggets of real leadership and management learning; and an exclusive PDF of the first article I ever wrote about the Be Bad First model (you can see how it’s evolved).
Thank you very much – both for reading my blog, and for helping Be Bad First find its audience in this brave new world of publishing .
I know I say this every year, so those of you who have been with me for awhile might be rolling your eyes about now. Nonetheless: I love the holidays.
All the stuff I grew up with is charming to me: twinkling lights, presents under the tree, crackling fires, stockings hung on the chimney, old-fashioned Christmas carols, delicious food, seeing people I love and don’t get to see often enough. I even mostly like the things that other people don’t like: corny Christmas movies, looking for just the right gift for someone.
Most of all though, I love what’s at the heart of all this, at least in my mind. The sense that life and love are astonishing gifts to be treasured every day.
Today is my last day of work for the year, and I’m already expanding into what I think of as holiday gratitude mode. I’m a pretty thankful person under ordinary circumstances, but during the holiday I really make the effort to consciously recognize all the gifts and joys in my life on a daily basis.
At Proteus, we have year-end review and look forward conversations with everyone on the team. I’m just about to have my final one for the year (I’ll be having a couple more in January), and feeling tremendously appreciative of all the smart, good-hearted, committed people I get to work with at my company. After that, I’m going to go and meet my husband at his first “beer event”; a tasting and brewer appearance for his new brewery. And I’m feeling so proud of him, and so deeply grateful to be sharing my life with such a remarkably kind, high-integrity, curious, brilliant, funny, loving, brave, handsome man.
And as I’m writing this, I’m sitting in my living room enjoying our sparkling Christmas tree, each ornament connected to a fond memory. Grateful to have such a wonderful place to live, and the good health and mental capability to enjoy it.
I could go on and on. Feeling grateful elevates you, making your interaction with everything and everyone around you more conscious, hopeful and loving. When you are grateful, it feels wonderful and at the same time makes you a positive force in the world.
So, my wish for you: May you appreciate your holidays to the very fullest extent possible….
courtesy of Brainyquotes
A couple of weeks ago, I had the chance to be a part of a really profound learning experience. I was one of eight attendees at an Elite Group Experience – a two-day advanced speaking skills course with Victoria Labalme.
Even though I’ve done a great deal of speaking in front of groups over the past thirty years, and believe I’m good at it (and have gotten feedback that supports that belief), I decided this year to take my skills to the next level. I intend to do everything in my power to become a world-class speaker.
Victoria is a wonderful teacher, and my classmates – entrepreneurs, authors, and business owners – were without exception smart, focused and supportive. The coolest thing for me, though, was seeing how well the ANEW skills I propose as being key to new learning served me in this situation, even though I’m not a novice. Here’s how it worked:
Aspiration – Before I attended the course, I worked on increasing my aspiration – making myself want to improve my speaking skills. It’s challenging to raise your level of aspiration when you’re already good at something: it’s all too easy to think that you’re good enough, thank you very much. So I thought about the benefits to me of becoming a better speaker. First, we at Proteus have more important things to share than ever – and I love being able to share it. Also, I’m particularly convinced that the ideas and skills in my new book, Be Bad First, will be helpful to people if I have a bigger platform for sharing them. I can easily imagine a future where being a better speaker would make that possible.
Neutral Self-awareness – I spent some time before the class reflecting on my strengths and weaknesses as a speaker. Some of the pre-work Victoria had us do supported me in that effort. I wanted to be as accurate as possible going into the session, so that I could take full advantage of the learning being offered, and I found my “current state” insights very helpful. (If you’re curious, I decided that my strengths were clarity, authenticity, and connection with the audience, and that I needed to work on having more control over my pacing and volume, making better use of the stage, and exploring new options to three-dimensionalize my speaking – visuals, sound, online support, etc..)
Endless Curiosity – This one was the easiest; I didn’t really have to do much to ramp up my curiosity. Very fortunately for me, being curious is my natural state, and I found myself, during the session, continuously interested in understanding and mastering what Victoria was sharing with us. Over the two days of the class, I watched myself ask lots of Why?, How?, and I wonder? questions. And saw, yet again, how curiosity is jet fuel for learning. Every time I asked one of those questions of Victoria or one of my classmates, I found out something new or something more that would help me improve my skills.
Willingness To Be Bad First – This one was definitely the hardest…but the most rewarding. It’s difficult enough to convince yourself it’s OK to “be bad” when you’re actually new to something. But when you’re quite good at doing something already, there’s a strong momentum toward considering yourself an expert. I found the most valuable and realistic “acceptance of not-good” self-talk in this situation was, I still have a lot to learn, if I want to be a world class speaker. I need to be open to everything I hear. As a result, I was able to hear important feedback from Victoria and from my classmates that I might have otherwise dismissed. For example, in one practice, my partner pointed out to me that I was skimming over the uncomfortable part of the story I was telling – and he noted that “without the lows, the highs don’t feel like highs.” Because I was really listening and taking it in, I realized he was exactly right…and that it was something I do habitually. I was able to integrate the feedback, and it had a real impact.
My husband once asked me “Are people ever done being bad?” And now I can definitely say: No, fortunately for us, we’re not.
My husband and I recently took a little mini-vacation to Grand Canyon National Park. I’m not quite sure why it took me so long to get there – it’s not as though I’ve never had an opportunity before now. All that aside, though: it was astonishing. If you’ve never visited, all I can say is that pictures absolutely do not do it justice; it’s much more vast and beautiful and other-worldly than you can imagine. It made us feel small, but in a completely positive way; a tiny part of an awe-inspiring whole.
Hopi House; Courtesy of Wikipedia
While we were there, I kept noticing buildings that I really loved. There was Hermit’s Rest, the Hopi House, and the Desert View Watchtower. As it turns out, they were all designed by a woman named Mary Elizabeth Jane Coulter, who worked for the Santa Fe Railroad in the first half of the 20th century as an architect and designer. In the words of Wikipedia:
She was one of the very few female American architects in her day. She was the designer of many landmark buildings and spaces for the Fred Harvey Company and the Santa Fe Railroad, notably in Grand Canyon National Park. Her work had enormous influence as she helped to create a style, blending Spanish Colonial Revival and Mission Revival architecture with Native American motifs and Rustic elements, that became popular throughout the Southwest.
MJC ca 1893 by California Artist Arthur Mathews
from the Program for Art on Film Web site
I was so charmed by her buildings and intrigued by her story that I bought and read her biography. In 1902, Ms. Coulter began working for the Fred Harvey Company, which partnered with the Santa Fe Railroad to open the American Southwest to travel and tourism in the late 19th and early- to mid-20th centuries. Coulter was one of the only female employees of the Harvey Company at that time who was not a waitress – and the only woman with management responsibilities.
As I read about her, and looked at the buildings and interiors she designed – and the construction of which she oversaw and managed – I tried to imagine the combination of vision, strength of character and diplomacy required to be successful as a woman leader working with an all male group of colleagues and staff to establish a new kind of architectural style in a barely-civilized part of the US, at a time when any sort of woman professional was a rare creature indeed.
Talk about a high bar.
I’m inspired and humbled to find that she was able to do all of that, to leave us a legacy of wonderfully evocative buildings, structures that live at ease in the landscape of the desert southwest. Her designs are unpretentious and yet in harmony with the grandeur around them, while marrying indigenous Native American and Mexican styles with modern applications.
I suspect I’ll think of Mary Jane Coulter’s life and work from now on when I’m in what I believe is a difficult situation. I kind of feel as though my toughest challenges would seem like an easy day to her. It’s good to remind ourselves of those brave souls who have gone before us; it helps us find that pioneer inside. It supports us to be bold in asking “Why Not…?” and in finding ways to do things that haven’t been done before.
Thank you, Mary…
I love being around people who are good at things. Last week and this, we’ve turned the NYC Proteus office into the Proteus pop-up studio: the swing office is the edit suite, the coaching space is the actors’ green room, the kitchen is craft services, and every other space is somehow being used as a set. Over five days of shooting, we’re creating 24 separate pieces of video, all of which will be up on ProteusLeader.com when it goes live in October.The still below is from the filming of the intro to my new book (coming from Bibliomotion in March), Be Bad First: Get Good at Things Fast to Stay Ready for the Future.
Our partners in this endeavor are the talented, smart, funny and warm professionals of Capisco, a Paris-based film group led by Clement Jouve. It’s such a pleasure to work with them – I’m finding out so much, both about film-making and about great teams. Watching Jim, the director, work with the actors and Delphine, his second camera person, to get exactly the shots that make each scene work, and that give Max, the editor, just what he needs to make it all work. And Max is, frankly, a magician. It’s really fun watching him make each scene flow just the way it should (and make a two-camera shoot look like a three-camera shoot). Nicolai, the sound guy, is invisible and essential, and Clement keeps everything moving and connected.
They work together like a dance ensemble or a sports team: fluent, continuous hand-offs of action and responsibility, graceful and frictionless. Because they mostly speak French to each other, and I don’t speak French (except for, now, “c’est bon!” “je suis pret” and “quoi?”), I can observe the shape of their interaction rather than getting caught in the words.
And so I’m noticing that, like all high performance teams, they have clear goals (creating excellent film that meets the client’s needs), agreed-upon measures (clear standards of quality and time benchmarks for each piece of film), well-defined roles (everyone clearly knows what each person on the team is responsible for doing), simple process (how they operate together – it’s like a well-calibrated machine) and high trust (it’s obvious that they respect and have affection for each other, and feel that each person on the team is highly capable and will get results).
Observing a great team is really fun; getting to work with them is even more fun. Realizing that their excellent product is going to be an integral part of ProteusLeader is the most fun. It’s so gratifying to have partners who, like us, believe that supporting people to be better managers and leaders is important, and who can help us bring to life our vision of an online learning platform that helps people build those skills in a way that’s simple, fun, and highly useful.
I’m so excited about having all of this to share with you in October!
I got an email last week from Kathryn Cramer, who wrote a book that I like, Lead Positive: What Highly Effective Leaders See, Say and Do. She was writing to let me know about a new campaign she’s launching, focusing on what she terms the Leader’s Heroic Journey. Those of you who have read my book Leading So People Will Follow know how fascinated I am by storytelling, and by leader stories in particular, so it’s not surprising that I quickly went to check it out.
Kathryn has created something very cool; a modern and resonant series of six infographics that take you through the steps of the Hero’s Journey (as defined by Joseph Campbell). But she’s reframed for today’s leaders – those of us who are trying to lead through a time characterized by more and faster change than at any other time in history.
She’s offering one of the six steps in the journey each week on her website, or you can download the full ebook, also on her site. With this series, Kathryn has teed up some of the most critical inflection points we all face as leaders, and provided simple, practical insights and ideas for navigating those passages.
It’s a wild time to be a leader – we all need help. Kathryn’s campaign is food for the journey.
I’m about to turn 63. Fortunately, age holds very little negative connotation for me, so I’m excited, as I am every year: I love birthdays. And I love how my husband celebrates my birthday with me.
It is fascinating being a good deal older than many of the people in my life. A number of my clients and a few of my colleagues at Proteus are young enough to be my children (and a few are younger than my actual children). For the most part, I don’t notice the difference in our ages making much of a difference in other ways. All the noise folks of my generation make about the Millenials is largely puzzling to me; I don’t see them as being that dissimilar to me, at heart. They want to create work and relationships that are meaningful to them, and to feel proud of what they’re accomplishing. They want love and respect, and they don’t like people who lie to them or take unfair advantage of them. Sounds right to me.
But even though I don’t feel that different, generally speaking, from people who are a generation or two younger than I am, I do notice some shifts happening in me as I move into the last third of my life. Some of these changes are positive and exciting; some are a pain. Some help me to live a better life; some get in the way. Here’s my personal list – your mileage may vary.
Great things about getting older:
- I am more interested in other people than I’ve ever been. I’m just fascinated by people and how they see themselves and the world; the stories they tell themselves about their reality and the impact it has on them. I love to listen and do it much more than in years past.
- My reactions to circumstances are much less black–and-white than they used to be. I can see more possibilities in a given situation, and am more willing to entertain alternatives.
- I am less interested in getting credit and more interested in other people feeling motivated and excited.
- It bothers me much less to be inept at things; I am more willing to take the time to understand and get better at new endeavors.
- Patience, which has never been my strong suit, is much easier for me than before. I’m willing to take the time to do things that deserve my time.
- Because I have more financial resource than I did as a young person, I have the opportunity to go new places and do new things. I love that.
- I’m wiser: having had lots of experiences, I often have insights that I wouldn’t have had in earlier years – and those insights benefit me and others.
- Having grandchildren.
- Still being my kids’ mom, but also being friends and equals in a completely new and positive way. It’s a fantastic combination that can’t really happen until your kids are grown.
- I don’t want to waste a single hour. I choose more consciously how and with whom to spend my time. I am much less likely to engage with negative people, in useless activities, or in thinking about unhelpful or unhealthy things.
- I am much kinder to myself than I used to be. I’m more likely to acknowledge my good qualities, and much less likely to beat myself up for mistakes or perceived lacks.
Not-so-great things about getting older:
- I can’t expend as much energy for as long as I used to without paying a price. Even ten years ago, I could work a 14-hour day, sleep 5 hours, and do it again – and again – without any discernible impact. These days, not so much. It’s partly that my body doesn’t put up with it in the same way, but – perhaps more important – I’m just not interested in doing it anymore.
- I have aches and pains. Don’t get me wrong: my health is excellent, and I’m fit and flexible. But I do notice that I stiffen up if I sit in one position for a long time; my neck hurts if I’m not careful about how I hold my head while I’m working on the computer; I have to stretch my back when I first get out of bed in the morning.
- Mortality is real: The time in front of me is less than the time behind me. That’s daunting; I love being alive, and I don’t want to die. I want to be around to see my grandchildren’s children grow up and get married; that’s highly unlikely. I want to have at least 50 more years with my husband; pretty certain that won’t happen.
As you can see, the “great” list is considerably longer than the “not-so-great” list. And that actually is my experience; for the most part, I like and appreciate getting older. In fact, I very much enjoy feeling like a tribal elder, knowing that there are many ways in which I can be a help and inspiration to those who are coming after me.
I’ve decided that I’m going to continue to age like a great wine or a Stradivarius violin: getting deeper, more complex, and more valuable; bringing a greater degree of subtlety, beauty and joy to the world.
How about you?
Last week, in the Atlanta airport, I had enough time for a real meal (vs. something grabbed from the food court). So I went into a TGIF and was greeted by the hostess. As she led me to my table, she asked, “How are you today?”
I said, “I’m fantastically good (which was true). How about you?”
She turned and smiled at me, completely genuine, and said, “If I were any happier, I’d have to be twins.” Then she gestured me to my table and told me that my waitress would be right with me, and walked away.
My first thought: What a great line – I’m stealing that; so happy, one body can barely contain it! My second thought: How wonderful that she feels that way.
My third thought: Yet again, I’m reminded that happiness and contentment are independent of circumstances. And I decided to write something to you about that.
I believe that most people who are unhappy or discontented think that it’s because of their circumstances. If I only had a better job, they say to themselves, I’d be happy. Or maybe it’s if I were only better looking, or younger, or richer, or more famous, or married.
In fact, I bet there are a lot of people working as hostesses at TGIFs around the country thinking to themselves, If it weren’t for this crappy job, I’d be happy. And yet, here is this lovely woman in Atlanta, hostessing at a TGIF, so happy she shares her happiness with perfect strangers.
What if happiness is not primarily a function of creating some magical set of circumstances (right home, car, job, spouse, weight, shoes, etc…) that “makes you happy,” but is rather largely independent of circumstances? If that’s true, it’s actually very liberating. It means you can be happy by virtue of managing your internal mental and emotional landscape – over which you have almost total control. In the beautifully simple words of Abraham Lincoln:
“Most folks are as happy as they make up their minds to be.”
Easier said than done, you might be thinking. If I’m not happy, how can I just “make up my mind to be happy”? As it turns out, there are a couple of simple, practical, things you can do to get happier. And one of them you can start doing right this minute.
Folks who study the sources of happiness have done a great deal of research over the past decade or so that points to the conclusion that people who are grateful are happy. That’s right, gratitude pretty much equals happiness. So, how do you feel more grateful?
Start by thinking of something – a person, a possession, a capability, a situation – that you feel thankful for having in your life. Think about why you’re glad you have that thing in your life. For example, maybe you’re grateful for you best friend because she’s such a good listener. Or maybe you’re glad that your apartment is in a quiet building. Or you’re thankful that your health is good. Now, one at a time, think of four other things you’re grateful for. Reflect on each one for a few moments: think about what it brings to your life. Let yourself feel thankful for it.
When people do this kind of ‘gratitude training,’ researchers often have them fill out questionnaires, before and after the training, designed to measure their overall levels of happiness and contentment. They don’t tell the subjects that the gratitude training is supposed to make them more happy. And yet, almost without exception, the test subjects report that they are happier after completing the training than before – independent of whether any of the circumstances in their lives have changed.
I love the idea that we are the masters of our own happiness; I’ve experienced it largely to be true. And I’ve also seen that being happy is the best place to begin, no matter what you’re trying to accomplish in your life. If you’re happy, you’ll be clearer, more hopeful, more resilient, more collaborative, and more focused.
So, rather than assuming you’ll be happy if you get that bigger job, or house, or paycheck – be happy now, and you’ll be better able to accomplish whatever is truly important to you.