I spent the weekend participating in TAP NY – billed as both the largest craft beer festival in New York State and the largest single-state craft beer festival in the US. It was enormously fun: I had the pleasure of helping my husband Patrick dispense his Great Life beer to hundreds of jovial people over the course of the two days. And – thrilling to us – his 1875 Milk Stout won the Bronze Medal in the Hudson Valley Stouts category.
I love being involved (peripherally) in Patrick’s brewery partly because he’s so passionate about it, partly because brewing beer is intrinsically interesting (and I love finding out things), and partly because it’s so fascinating watching this business niche -craft brewing – explode.
On the TAP NY website, their own history page describes the geometric curve that is craft brewing. They started in 1998 at the Culinary institute of America in Hyde Park, NY with a handful of breweries, styling themselves the Hudson Valley Craft Beer and Food Festival. After just a few years they outgrew that site, moved to the Hunter Mountain Ski area, renamed the event TAP NY, and expanded to include all of NY state. Over the next few years, the festival continued to grow slowly, with about 25 breweries involved by 2007. Then, in true geometric curve fashion, it really began to ramp up: 40 breweries in 2010, over 60 in 2013, almost 90 in 2015, and 116 breweries attending this past weekend.
When I wasn’t busy drawing 4-oz tasting glasses for the continual stream of folks who stopped by our booth, I wandered around and observed. In some ways, the craft beer culture is like any newly vital business sector, with lots of early entrants wanting to get in on the action. It’s analogous to the early 20th century in autos, when there were literally hundreds of car makers in the US. Then the larger manufacturers began to take over through superior distribution and economies of scale, and the smaller auto companies began to go out of business or get bought up. But beer has already been through that evolution: in the late 19th century, it’s estimated there were over 4,000 mostly small independent breweries operating in the US. Then brewing began to go through the same kind of consolidation, helped along by prohibition. In 1935 there were only about 750 breweries in the US, and by 1980, there were only about 50 brewing companies in the whole country. And, as one beer writer in the 1980s commented, “They are pale lager beers vaguely of the pilsener style…They do not all taste exactly the same but the differences between them are often of minor consequence.” Beer had become standardized and commercialized: what could be made most efficiently and while appealing to the largest number of people.
Then, in the late 1980s, the tide started to turn. As people began to explore using locally grown and naturally sourced foods, they also started get interested in the possibility of drinking beer that was locally produced, with stronger and more interesting flavors. Once the trend started, it gained momentum every year, as evidenced by the growth of TAP NY and dozens of similar festivals across the country. In 1990 there were about 400 microbreweries and brewpubs in the US: in 2015, there were over 4000. We’ve now matched (and are on a path to exceeding) the high-water mark for American breweries set in 1873.
The big commercial breweries are still selling most of the beer drunk in the US – but the craft beer share of sales is significant and growing yearly: one recent statistic estimates that around 13% of the beer consumed in the US today is produced in craft breweries (doubled from just a few years ago).
I’m fascinated to see how this business of craft beer will continue to evolve. In one way, it’s a return to the way humans consumed beer hundreds of years ago, where every village had its own brewer, often the owner of the local tavern and his wife. And in another, it’s completely modern: a manifestation of the free-lance, entrepreneurial, artisanal explosion of the last decade, where more people want to work for themselves and join together with small groups of like-minded others to create products and offer services about which they feel passionate. One element of the craft beer explosion I find really interesting: although still largely male, craft brewing seems not to be age-specific. As I wandered the booths this weekend, I noted some brewers in their 20s and some in their 60s – and everything in between. I also noted that nearly everyone, brewers and samplers alike, seemed to be having a great time.
And I don’t think it was just the mellowing effect of the beer itself: it’s fun to create things you love, it’s fun to connect with the people who make the things you consume, and it’s fun to consume things that are made with care and attention.
¡Viva la evolucion!
First, my apologies for not posting last month. It’s been a bit wild in Proteus-land lately, all for very good reasons. There’s a lot happening because we have a number of new clients and new consultants – which is fun and exciting, and requires attention and effort.
The main wildness-inducer for me, though, has been the launch of my new book, Be Bad First. The official publication date was March 8 – but the pub date is less and less meaningful these days: the hard copy, e-book and audio versions were all available on Amazon before that date, and lots of interviews, reviews, and articles had already come out related to the book. Two things I’m especially excited about: an article about the book’s model in the March issue of HBR, Learning to Learn, and the book being selected as an Editor’s Choice by 800CEOREAD.
There’s a tremendous amount of effort involved in putting out a book, not only for me, but for our publishers and publicists — and the Proteus staff (especially my wingman Dan) have done a lot to support the book’s success, as well. But it all seems worth it: having these ideas about learning and mastery out in the world is good for lots of people. It supports the growth of our business, it gives our consultants more tools to help our clients, and it helps those clients navigate this complex world.
The part of writing a book that’s especially meaningful and almost magical to me is knowing that thousands of people I will never meet or know are reading it and, I hope, benefitting from it. I love thinking about them finding out about it, deciding there’s something in it that might be interesting to them, and then starting to read or listen. A long-time client and friend of mine was commuting into NYC on the Long Island Railroad a few weeks ago, and the woman across from him (he didn’t know her), pulled Be Bad First out of her bag and showed it to her seat mate, remarking that she was reading and liking it. He took it from her and started reading the back cover – that’s when my friend Brad shot this picture.
I loved having this little window into two people I don’t know (and may never know) being touched by the book and (I hope) exploring the ANEW model. I love even more getting to see the viral aspect of this: she liked it, and then told someone about it. It’s lovely to imagine that happening all over the world (we’ve just heard that they’ve sold the rights in China, and are working on a rights sale in South America)…people being helped to become better learners, and turning to friends, family, colleagues, and telling them about it, so they can become better learners and more able to future-proof themselves, in order to thrive through change.
It’s one of the great things about living in a world where knowledge can spread so quickly and efficiently – one person, one idea, one action, can have a huge positive impact. So: do good things.
If you’ve read Be Bad First and enjoyed it, please spread the word by writing a review on Amazon. Thanks in anticipation!
It’s been a little over nine years since my first book, Growing Great Employees, was published in December of 2006. At the time, about 75% of book sales still happened in brick and mortar stores. I remember that most of my publisher’s efforts went into getting distribution into Barnes & Noble and Borders, with a bit of effort to make sure it was available on Amazon.
Fast forward to today, when Borders is no more, B&N has shrunk and re-trenched, and online book sales have surpassed in-store sales. Which brings us to Amazon, now the 800-pound gorilla of the publishing world. As online book sales have exploded over the past decade, and because Amazon now has almost two-thirds of that new market share, all of us authors and publishers are dancing to their tune.
One of the many things I love about my new publisher, Bibliomotion, is that they are fully accepting this new reality – and are learning quickly and continuously how to best operate in this new world. I love finding out from them about how to make things work with Amazon.
For instance, because Amazon’s goal is to get people things they want, as quickly, simply and inexpensively as possible (they believe that this total focus on the customer is key to their own success and growth) they’re continually trying to figure out the “things they want” part. That is, how can they let their customers know about things that they might like and want to buy.
Recently, they’ve discovered if a book has a lot of pre-orders and a number of early reviews, it’s more likely to be something a lot of people will want – so Amazon sits up and starts to do things for that book: highlighting and promoting it in various ways.
So we want to take advantage of this, with your help. We’ve created a special pre-order offer for you – one that will benefit you and us. Here’s how it works:
- Go to Amazon and pre-order Be Bad First
- Then come back here, to erikaandersen.com, and type in your email address and pre-order number under the “Be Bad First Pre-Order” heading on the home page.
That’s it. And as a thank you for doing that, we’ll send you two gifts: A one-month all-access membership to proteusleader.com, our online resource that’s chock full of dozens of great, snack-sized nuggets of real leadership and management learning; and an exclusive PDF of the first article I ever wrote about the Be Bad First model (you can see how it’s evolved).
Thank you very much – both for reading my blog, and for helping Be Bad First find its audience in this brave new world of publishing .
I know I say this every year, so those of you who have been with me for awhile might be rolling your eyes about now. Nonetheless: I love the holidays.
All the stuff I grew up with is charming to me: twinkling lights, presents under the tree, crackling fires, stockings hung on the chimney, old-fashioned Christmas carols, delicious food, seeing people I love and don’t get to see often enough. I even mostly like the things that other people don’t like: corny Christmas movies, looking for just the right gift for someone.
Most of all though, I love what’s at the heart of all this, at least in my mind. The sense that life and love are astonishing gifts to be treasured every day.
Today is my last day of work for the year, and I’m already expanding into what I think of as holiday gratitude mode. I’m a pretty thankful person under ordinary circumstances, but during the holiday I really make the effort to consciously recognize all the gifts and joys in my life on a daily basis.
At Proteus, we have year-end review and look forward conversations with everyone on the team. I’m just about to have my final one for the year (I’ll be having a couple more in January), and feeling tremendously appreciative of all the smart, good-hearted, committed people I get to work with at my company. After that, I’m going to go and meet my husband at his first “beer event”; a tasting and brewer appearance for his new brewery. And I’m feeling so proud of him, and so deeply grateful to be sharing my life with such a remarkably kind, high-integrity, curious, brilliant, funny, loving, brave, handsome man.
And as I’m writing this, I’m sitting in my living room enjoying our sparkling Christmas tree, each ornament connected to a fond memory. Grateful to have such a wonderful place to live, and the good health and mental capability to enjoy it.
I could go on and on. Feeling grateful elevates you, making your interaction with everything and everyone around you more conscious, hopeful and loving. When you are grateful, it feels wonderful and at the same time makes you a positive force in the world.
So, my wish for you: May you appreciate your holidays to the very fullest extent possible….
courtesy of Brainyquotes
A couple of weeks ago, I had the chance to be a part of a really profound learning experience. I was one of eight attendees at an Elite Group Experience – a two-day advanced speaking skills course with Victoria Labalme.
Even though I’ve done a great deal of speaking in front of groups over the past thirty years, and believe I’m good at it (and have gotten feedback that supports that belief), I decided this year to take my skills to the next level. I intend to do everything in my power to become a world-class speaker.
Victoria is a wonderful teacher, and my classmates – entrepreneurs, authors, and business owners – were without exception smart, focused and supportive. The coolest thing for me, though, was seeing how well the ANEW skills I propose as being key to new learning served me in this situation, even though I’m not a novice. Here’s how it worked:
Aspiration – Before I attended the course, I worked on increasing my aspiration – making myself want to improve my speaking skills. It’s challenging to raise your level of aspiration when you’re already good at something: it’s all too easy to think that you’re good enough, thank you very much. So I thought about the benefits to me of becoming a better speaker. First, we at Proteus have more important things to share than ever – and I love being able to share it. Also, I’m particularly convinced that the ideas and skills in my new book, Be Bad First, will be helpful to people if I have a bigger platform for sharing them. I can easily imagine a future where being a better speaker would make that possible.
Neutral Self-awareness – I spent some time before the class reflecting on my strengths and weaknesses as a speaker. Some of the pre-work Victoria had us do supported me in that effort. I wanted to be as accurate as possible going into the session, so that I could take full advantage of the learning being offered, and I found my “current state” insights very helpful. (If you’re curious, I decided that my strengths were clarity, authenticity, and connection with the audience, and that I needed to work on having more control over my pacing and volume, making better use of the stage, and exploring new options to three-dimensionalize my speaking – visuals, sound, online support, etc..)
Endless Curiosity – This one was the easiest; I didn’t really have to do much to ramp up my curiosity. Very fortunately for me, being curious is my natural state, and I found myself, during the session, continuously interested in understanding and mastering what Victoria was sharing with us. Over the two days of the class, I watched myself ask lots of Why?, How?, and I wonder? questions. And saw, yet again, how curiosity is jet fuel for learning. Every time I asked one of those questions of Victoria or one of my classmates, I found out something new or something more that would help me improve my skills.
Willingness To Be Bad First – This one was definitely the hardest…but the most rewarding. It’s difficult enough to convince yourself it’s OK to “be bad” when you’re actually new to something. But when you’re quite good at doing something already, there’s a strong momentum toward considering yourself an expert. I found the most valuable and realistic “acceptance of not-good” self-talk in this situation was, I still have a lot to learn, if I want to be a world class speaker. I need to be open to everything I hear. As a result, I was able to hear important feedback from Victoria and from my classmates that I might have otherwise dismissed. For example, in one practice, my partner pointed out to me that I was skimming over the uncomfortable part of the story I was telling – and he noted that “without the lows, the highs don’t feel like highs.” Because I was really listening and taking it in, I realized he was exactly right…and that it was something I do habitually. I was able to integrate the feedback, and it had a real impact.
My husband once asked me “Are people ever done being bad?” And now I can definitely say: No, fortunately for us, we’re not.
My husband and I recently took a little mini-vacation to Grand Canyon National Park. I’m not quite sure why it took me so long to get there – it’s not as though I’ve never had an opportunity before now. All that aside, though: it was astonishing. If you’ve never visited, all I can say is that pictures absolutely do not do it justice; it’s much more vast and beautiful and other-worldly than you can imagine. It made us feel small, but in a completely positive way; a tiny part of an awe-inspiring whole.
Hopi House; Courtesy of Wikipedia
While we were there, I kept noticing buildings that I really loved. There was Hermit’s Rest, the Hopi House, and the Desert View Watchtower. As it turns out, they were all designed by a woman named Mary Elizabeth Jane Coulter, who worked for the Santa Fe Railroad in the first half of the 20th century as an architect and designer. In the words of Wikipedia:
She was one of the very few female American architects in her day. She was the designer of many landmark buildings and spaces for the Fred Harvey Company and the Santa Fe Railroad, notably in Grand Canyon National Park. Her work had enormous influence as she helped to create a style, blending Spanish Colonial Revival and Mission Revival architecture with Native American motifs and Rustic elements, that became popular throughout the Southwest.
MJC ca 1893 by California Artist Arthur Mathews
from the Program for Art on Film Web site
I was so charmed by her buildings and intrigued by her story that I bought and read her biography. In 1902, Ms. Coulter began working for the Fred Harvey Company, which partnered with the Santa Fe Railroad to open the American Southwest to travel and tourism in the late 19th and early- to mid-20th centuries. Coulter was one of the only female employees of the Harvey Company at that time who was not a waitress – and the only woman with management responsibilities.
As I read about her, and looked at the buildings and interiors she designed – and the construction of which she oversaw and managed – I tried to imagine the combination of vision, strength of character and diplomacy required to be successful as a woman leader working with an all male group of colleagues and staff to establish a new kind of architectural style in a barely-civilized part of the US, at a time when any sort of woman professional was a rare creature indeed.
Talk about a high bar.
I’m inspired and humbled to find that she was able to do all of that, to leave us a legacy of wonderfully evocative buildings, structures that live at ease in the landscape of the desert southwest. Her designs are unpretentious and yet in harmony with the grandeur around them, while marrying indigenous Native American and Mexican styles with modern applications.
I suspect I’ll think of Mary Jane Coulter’s life and work from now on when I’m in what I believe is a difficult situation. I kind of feel as though my toughest challenges would seem like an easy day to her. It’s good to remind ourselves of those brave souls who have gone before us; it helps us find that pioneer inside. It supports us to be bold in asking “Why Not…?” and in finding ways to do things that haven’t been done before.
Thank you, Mary…
I spent the weekend mostly with millenials: two of my kids and their spouses, and two nieces and their spouses/significant others.
And once again, I simply didn’t experience all the negative things people of my generation tend to say about people of this new generation. Lazy? Every one of them is gainfully employed and working hard. Entitled? None of them seem to be expecting to have things handed to them on a silver platter. Disengaged? All of them are passionate about the things that matter to them.
In fact, we had many wonderful conversations all day and into the night – and I was continually impressed by their insights, humor and curiosity.
Now, they are skeptical about the things that deserve their skepticism: corporations, the government, advertising. But when it comes to the important stuff: love, connection to other people, finding work that has meaning for them, being stewards of the planet – no skepticism at all: 100% in.
I’ve spent quite a bit of time trying to understand why Boomers and Gen Xers are so dismissive of Millenials. I believe part of it is simply the age-old and continuous disregard for every new generation by every preceding generation. I think of it as the why-in-my-day phenomenon: “Why, in my day, we had to work hard, and we didn’t expect…” I’m completely convinced that grown-ups in Pompeii were complaining about their young adult kids in just this way even as the lava rolled in.
But part of it is also based on a misinterpretation of the Millenials’ values. I was working with a senior group at Facebook a couple of weeks ago and the head of the group said, “Millenials as a group care most about meaning, challenge and flexibility.” I agree, and I also think that millenials see work as one of a number of elements in their life that can give them these things, AND that they believe they have the right, perhaps even the obligation, to look for those things in work – and if they’re not getting them, to ask. And if they’re still not getting them – to leave.
For example, my assistant Dan and his wife Jen are parents of a 10-month-old daughter, Teddy (short for Theodora). They recently decided that they didn’t want to raise her in NYC– both because it’s so brutally expensive and because they wanted for her the kind of childhood they had both experienced: a house with a yard, grandparents nearby, a less frenetic pace. (That’s “meaning,” for those of you keeping track.) Dan came to me and said that he really likes and values his work with Proteus (meaning), that he thinks there’s still a lot more for him to learn, and lots more the company wants to do that he could help with (challenge), and that he’d like to figure out how to make it work for him to work long-distance (flexibility). From what I understand, Jen had a very similar conversation with her employer.
Now, if I were looking through the lens of millenials-are-bad, I might very well have interpreted Dan’ announcement and request with indignation: Who does he think he is? I might have thought. Does he think we’ll change the way we work just for him? How entitled!
But I don’t see it that way at all. I think the millennial generation looks at their whole life and wants it to be a quality life, with meaning, challenge and flexibility. And they see work as one aspect of creating the kind of life they want. In other words, they’re not willing to put aside their life in order to meet the demands imposed by work. And to most baby boomers, who have done just that for thirty or forty years years, it seems uppity.
Fortunately for Dan, it turns out that I’m kind of millenial in my view of the world – meaning, challenge and flexibility are key to me, as well, and – unlike many folks of my generation – I’ve been crafting my life to deliver those things for a long time.
So, we’re trying to make things work with Dan’s new circumstances, and I’m pretty sure we can shift to accommodate.
And I know that he will be even more focused and excellent than he already is when we do. Because one thing I’ve learned about millenials is that when you collaborate with them in their quest for a life of meaning, challenge and flexibility, they respond with all of their considerable energy and passion.
I actually think the world is going to be in good hands as this new generation takes the reins over the next few decades. I’m excited to be a part of it.
I love being around people who are good at things. Last week and this, we’ve turned the NYC Proteus office into the Proteus pop-up studio: the swing office is the edit suite, the coaching space is the actors’ green room, the kitchen is craft services, and every other space is somehow being used as a set. Over five days of shooting, we’re creating 24 separate pieces of video, all of which will be up on ProteusLeader.com when it goes live in October.The still below is from the filming of the intro to my new book (coming from Bibliomotion in March), Be Bad First: Get Good at Things Fast to Stay Ready for the Future.
Our partners in this endeavor are the talented, smart, funny and warm professionals of Capisco, a Paris-based film group led by Clement Jouve. It’s such a pleasure to work with them – I’m finding out so much, both about film-making and about great teams. Watching Jim, the director, work with the actors and Delphine, his second camera person, to get exactly the shots that make each scene work, and that give Max, the editor, just what he needs to make it all work. And Max is, frankly, a magician. It’s really fun watching him make each scene flow just the way it should (and make a two-camera shoot look like a three-camera shoot). Nicolai, the sound guy, is invisible and essential, and Clement keeps everything moving and connected.
They work together like a dance ensemble or a sports team: fluent, continuous hand-offs of action and responsibility, graceful and frictionless. Because they mostly speak French to each other, and I don’t speak French (except for, now, “c’est bon!” “je suis pret” and “quoi?”), I can observe the shape of their interaction rather than getting caught in the words.
And so I’m noticing that, like all high performance teams, they have clear goals (creating excellent film that meets the client’s needs), agreed-upon measures (clear standards of quality and time benchmarks for each piece of film), well-defined roles (everyone clearly knows what each person on the team is responsible for doing), simple process (how they operate together – it’s like a well-calibrated machine) and high trust (it’s obvious that they respect and have affection for each other, and feel that each person on the team is highly capable and will get results).
Observing a great team is really fun; getting to work with them is even more fun. Realizing that their excellent product is going to be an integral part of ProteusLeader is the most fun. It’s so gratifying to have partners who, like us, believe that supporting people to be better managers and leaders is important, and who can help us bring to life our vision of an online learning platform that helps people build those skills in a way that’s simple, fun, and highly useful.
I’m so excited about having all of this to share with you in October!
I’m excited. For the past four or five years, my partner Jeff and I have been acknowledging to each other (and to anyone who cares to have the conversation with us) our need to have an online/mobile aspect of what we do available to our clients. We recognized that if our core focus is, as we say, leader readiness, we needed to support leaders to be ready 24/7, not just when they’re with us in a coaching, training, or facilitated session.
We’ve been able to create some very good audio and video “nuggets” over the years, and we have lots of useful written material to offer (between this blog, my Forbes blog, other articles, and my books.)
But now….drum roll, please…we’re in the process of putting bite-size pieces of our existing audio, video and written content – plus a lot more great stuff that we’re now creating – into our new online/mobile learning resource, ProteusLeader.com. It will be going live in October – so I’m giving you, dear reader, a heads-up now. Partly because I just want to share it with you (as I said, I’m excited), but partly because I’d love your input if you’d care to weigh in. If you have suggestions for stuff you’d particularly like to see, or topics you’d like added, that would be hugely valuable for us.
Here’s how we’re envisioning it. There will be 16 topic areas – the main areas we focus on in our work with leaders. Those topics are:
- Accepted Leader
- Be Bad First
- Being Strategic
- Company Culture
- Giving Feedback
- High Performance Team
- Leading Change
- Making Agreements
- Managing People
- Managing Your Career
- Social Style
- Tough Conversations
You can go straight to this list of topics from the home page (and then select one you’re interested in), or you can get to groups of related topics by selecting one of four “interest areas.” Under each of the 16 topics, we’ll have resources in three “buckets”:
- See It/Hear It – video and audio nuggets focusing on that topic, offering models, tools, insights, or skill demonstrations.
- Try It – video, audio, and written activities to help you assess yourself, prepare for, and practice the skills in that topic.
- Read About it – quick, practical articles about the topic that offer insight and recommendations.
So, what do you think? Anything you’d like that you don’t see listed? Any ideas for specific support in these topics?
I’ll keep you posted as we get closer to launch – but for now, I’d love to know what you’d find useful and interesting…
Thanks, as always, for being here.
My husband and I just spent a few days in Reykjavik, and once again, I was astonished at how relatively little information I have about the world around me, and how many completely unwarranted assumptions I make, based on the limited and limiting information that’s been passed on to me from others. For example, outside a soaring modern church in the center of Reykjavil is a statue of Leifr Eiricsson, with this inscription on the back:
Wait – I had some vague factoid in my head about somebody named Leif Erikson sailing west from Scandinavia…but discovering the US? And wait – the one thousandth anniversary of the…Althing?
So I bought a little book of Icelandic history, written by an Icelandic historian, and it seems as though there’s a good deal of evidence that a guy named Leifr Eiricsson sailed from Iceland around 1000 AD and established a settlement near what is now Newfoundland. There is some indication that he may have also sailed as far south as present-day New York.
And yet, every child in the US still learns that “in 1492, Columbus sailed the ocean blue,” and became the first European to set foot in North America. Well, except for that other guy who showed up 500 years earlier. Ironically, in 1964, President Lyndon Johnson declared October 9th “Leif Erikson Day”, so you can actually decide whether to celebrate Columbus Day or Erikson Day during the second week of October. That is, if you know that Leif Erikson existed and that he has a national holiday dedicated to him.
And as for the Althing – that’s the Icelandic parliament, which has met regularly since the year 930. It’s one of the two “oldest extant parliamentary institutions in the world,” according to Wikipedia.
I love finding out new stuff…I get excited to realize that as long as I live, there will be new and fascinating things to discover every moment of every day.