Being Strategic

Everybody talks about being strategic - this book makes it practical

BooksBeing Strategic

Helping You Approach Business and Life More Strategically

Most of us have a basic sense of the difference between strategy and tactics–the big picture versus the details. But when it comes time to actually put it into practice, we’re not sure how to do it in a way that works.

In Being Strategic, noted consultant Erika Andersen helps the reader approach business–and life–strategically, explaining why it’s important, what’s involved in doing it, and how to do it. Being Strategic offers a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical:

  • First, get clear about the problem you’re trying to solve.
  • Then, figure out where you’re starting from.
  • Now, imagine your “castle on the hill,” your ultimate goal.
  • Identify the “trolls under the bridge”; the obstacles in your path.
  • Next, outline the path to the castle: your core strategies and the tactics for implementing them.
  • Re-evaluate your strategy and your tactics as conditions change.

Built around the story of 13th-century Welsh nobles building a castle, and weaving in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others, Andersen offers a complete course in turning around a business, or a life.

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Description

Helping You Approach Business and Life More Strategically

Most of us have a basic sense of the dif­fer­ence between strat­e­gy and tactics–the big pic­ture ver­sus the details. But when it comes time to actu­al­ly put it into prac­tice, we’re not sure how to do it in a way that works.

In Being Strate­gic, not­ed con­sul­tant Eri­ka Ander­sen helps the read­er approach business–and life–strategically, explain­ing why it’s impor­tant, what’s involved in doing it, and how to do it. Being Strate­gic offers a step-by-step mod­el and skills for strate­gic thought and action that are broad­ly applic­a­ble and thor­ough­ly practical:

  • First, get clear about the prob­lem you’re try­ing to solve.
  • Then, fig­ure out where you’re start­ing from.
  • Now, imag­ine your “cas­tle on the hill,” your ulti­mate goal.
  • Iden­ti­fy the “trolls under the bridge”; the obsta­cles in your path.
  • Next, out­line the path to the cas­tle: your core strate­gies and the tac­tics for imple­ment­ing them.
  • Re-eval­u­ate your strat­e­gy and your tac­tics as con­di­tions change.

Built around the sto­ry of 13th-cen­tu­ry Welsh nobles build­ing a cas­tle, and weav­ing in dozens of real-life exam­ples from her prac­tice, which has helped top restau­ra­teur Dan­ny Mey­er and many oth­ers, Ander­sen offers a com­plete course in turn­ing around a busi­ness, or a life.

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Being Strategic — A Quick Introduction

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Over the past decade, in each of the com­pa­nies I’ve led, I’ve relied on Eri­ka Ander­sen to help me engage my senior team in get­ting clear about the future we want to cre­ate for our enter­prise, and fig­ur­ing out what it will take for us to get there. Her vision and strat­e­gy process helps us get our heads around com­plex issues in a way that’s unusu­al­ly sim­ple: I’m always sur­prised, at the end of a ses­sion, how we’ve made our aspi­ra­tions prac­ti­cal and built a clear path to achiev­ing them.
Doug Her­zog, Pres­i­dent, MTVN Enter­tain­ment Group
My part­ners and I have turned to Eri­ka Ander­sen each time our com­pa­ny has reached a new plateau of growth — and gen­er­al­ly when we need her expert prod­ding, analy­sis, and fol­low-up to get us over the next orga­ni­za­tion­al hump. When I described our most recent re-struc­tur­ing plan to a friend — a sea­soned and suc­cess­ful finan­cial pro­fes­sion­al — he was cer­tain we must have hired McK­in­sey & Co. to help us think things through. Wrong. It was Eri­ka Andersen.
Dan­ny Mey­er, Pres­i­dent, Union Square Hos­pi­tal­i­ty Group
To most of us, the thought of artic­u­lat­ing a long-term strat­e­gy that is both vision­ary and prac­ti­cal seems an over­whelm­ing task. The approach used by Eri­ka Ander­sen enables a team to effec­tive­ly artic­u­late ideas, reach con­sen­sus, and for­mu­late a detailed course of action for achiev­ing their vision.
Kathy Dore, Pres­i­dent, Can­West Media Broadcasting
When I became Pres­i­dent of Women in Cable Telecom­mu­ni­ca­tions in 2001, I real­ized the orga­ni­za­tion need­ed to re-invent itself. Since that time, we’ve used the Pro­teus strate­gic approach to cre­ate a clear, pow­er­ful vision of the orga­ni­za­tion we want­ed, and then to con­tin­u­al­ly move toward that vision. WICT is now grow­ing and vital — and Erika’s work with us has been huge­ly help­ful in mak­ing that our reality.
Beni­ta Fitzger­ald Mosley, Pres­i­dent WICT and Olympic Gold Medalist

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