Proteus is helping us make sure the US track and field team achieves its fullest potential in 2012 and beyond. Benita Fitzgerald Moseley, Chief of Sport Performance, USATF

Books

Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change

Most of us have a basic sense of the difference between strategy and tactics–the big picture versus the details. But when it comes time to actually put it into practice, we’re not sure how to do it in a way that works.

In Being Strategic, noted consultant Erika Andersen helps the reader approach business–and life–strategically, explaining why it’s important, what’s involved in doing it, and how to do it. Being Strategic offers a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical:

  • First, get clear about the problem you’re trying to solve
  • Then, figure out where you’re starting from
  • Now, imagine your “castle on the hill,” your ultimate goal
  • Identify the “trolls under the bridge”; the obstacles in your path
  • Next, outline the path to the castle: your core strategies and the tactics for implementing them
  • Re-evaluate your strategy and your tactics as conditions change

Built around the story of 13th-century Welsh nobles building a castle, and weaving in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others, Andersen offers a complete course in turning around a business, or a life.

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Growing Great Employees: Turning Ordinary People into Extraordinary Performers

Business is hard enough without the insecurities of both boss and employee. So it’s refreshing to see a book that delivers current thinking on personnel practice while prodding managers to recognize the tensions.”

- Harvard Business Review

Handbook for the Craft of Management

Erika Andersen has written the first truly accessible and comprehensive guide to the art and practice of employee development.

Growing Great Employees will help you understand why becoming a skilled people manager is worth the time and effort required, what is involved in becoming that kind of manager, and especially how to do it.

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About Erika

Erika Andersen

Since 1980
Erika Andersen has developed a reputation for creating approaches to learning and business-building that are uniquely tailored to her clients’ challenges, goals, and culture.

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Books

Being Strategic

Being Strategic:

Plan for Success; Out-think Your Competitors; Stay Ahead of Change

More info or Buy now


Growing Great Employees

Growing Great Employees

Turning Ordinary People into Extraordinary Performers

More info or Buy now



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