There are ways in which publishing a book is like having a baby. It’s a spark of creation leading to a long, quiet, largely invisible process, followed a by a flurry of activity and anxiety, and then — voila — a wonderful, new thing.
Sometimes it seems like the main difference (other than, of course, the fact that we’re talking about an inanimate object vs. a real live human) is that the flurry-of-activity-and-anxiety period lasts a whole lot longer with a book than with a baby.
With a book, things start to ramp up as soon as you have an OK’d final manuscript. At that point you begin months of copy-editing, design (interior figures, cover, fonts and layout) and gathering testimonials. You create and finalize the index and the cover text, and build the marketing/PR strategy, while jumping through all of Amazon’s hoops and trying to get foreign rights deals. You record the audiobook. Then once all that’s done, there’s the final pre- and post-launch focus on publicity: getting articles and interviews published, guesting on podcasts, amplifying all that on social media, asking people to write reviews, thanking people for mentioning and promoting the book in various contexts…
It’s a lot. But I have to admit I really like almost all of it. It’s fun, and also exciting and interesting — and, most important from my point of view — it gives me a chance to share with people important ideas and skills that I believe will help them, both in the book itself and in all the associated interviews, articles and podcasts.
That’s something I’m feeling even more strongly this time around than I did with my previous books. I’m so grateful to have the chance to put something out in the world that will provide people with tools and insights to build better, more satisfying lives and better, more functional and human organizations.
So when Change from the Inside Out officially launches next week, and people start getting their ebook copies delivered to their Kindles and Nooks and iPads, and their hard copies in the mail or from a bookstore, I’ll be thrilled to think of all those hundreds and thousands of people who, having read it, will be better equipped to live and thrive in this world of non-stop change.
My mission in life, as I’m sure I’ve said to you before, is to help people become who they want to become. Everything I write, and everything I do professionally, serves that mission. So to you, dear reader, if you have the chance to read this latest book, I hope most ardently that it will support you in creating the life you truly want.